Book Marketing & Launch Specialist (Children's Fable)

We are preparing to launch a beautifully illustrated, self-published children's fable centered around themes of confidence, emotional intelligence, resilience, and personal growth. This is not simply another children's book. Our goal is to build a recognizable brand around the story and create a successful national book launch that generates book sales, media attention, reviews, and long-term visibility. We're looking for an experienced book marketing professional who has successfully launched books before and can lead and execute the promotional strategy. What We're Looking For We are seeking someone who can take ownership of the marketing launch and help us reach parents, grandparents, educators, librarians, therapists, coaches, and family-focused audiences. The ideal candidate has demonstrated success marketing books through earned media, influencer outreach, podcast bookings, review campaigns, bookstore outreach, library placement, and Amazon optimization. Responsibilities Develop a comprehensive book launch strategy. Identify and prioritize the highest-impact promotional opportunities. Create and execute outreach campaigns to: Parenting influencers Children's book reviewers Family and parenting blogs Podcasts YouTube channels Children's literacy organizations Librarians Independent bookstores National media opportunities when appropriate Write professional outreach emails and follow-up sequences. Coordinate review copy distribution. Help secure: Book reviews Podcast interviews Blog features Social media mentions Influencer collaborations Bookstore opportunities Library opportunities Advise on Amazon launch strategy, including: Reviews Categories Keywords Ranking strategy Launch timing Recommend additional promotional opportunities and partnerships throughout the launch. Success Looks Like We are looking for measurable outcomes such as: Quality media placements Influencer collaborations Podcast interviews Book reviews Bookstore and library outreach Increased Amazon visibility Strong launch-week sales Long-term discoverability Required Experience Please provide examples of: Children's books you have marketed Family-focused brands you've worked with Book launch campaigns you've managed Amazon launch experience Review campaigns Podcast booking campaigns Media placements you've secured If possible, include measurable results such as: Sales increases Amazon rankings Review growth Media reach Return on investment In Your Proposal Please Answer 1. What children's books have you successfully marketed? 2. If you had a budget of $5,000–$15,000 to launch one children's fable, how would you spend it? 3. What would your first 90 days look like? 4. What opportunities do you think most authors overlook? 5. Which parts of the marketing would you personally execute versus simply advising? 6. What metrics would you use to measure success? Our Goal We're looking for a long-term marketing partner who can help make this book a commercial success while building awareness of a larger educational and personal development brand behind it.