Book PR / New Media Publicist for Mission-Driven Nonfiction Publisher

We’re looking for a creative, strategic PR consultant to support book launches for a mission-driven nonfiction publishing program focused on ideas, social change, animal protection, conservation, and related fields. We’re especially interested in someone who can straddle traditional book publicity and newer media/platform-building approaches: someone who understands how to pitch journalists, podcasts, radio, newsletters, and reviewers, but who also thinks fluently about Substack, LinkedIn, Instagram, YouTube, influencer/creator outreach, partnerships, and audience-building. We’re looking for someone who can help authors and thought leaders get meaningful visibility through a mix of earned media, digital media, creator partnerships, and strategic content opportunities. **Timeline** We expect to have the next book launch in December, and are interviewing freelancers well in advance. **About us** We work with authors and thought leaders whose books aim to shift public conversation around important issues. Our authors often have strong subject-matter expertise, compelling ideas, and nonprofit/academic/advocacy networks — but they may need help turning that into a practical launch and visibility strategy. Recent projects include narrative nonfiction and idea-driven books in areas like conservation, animal welfare, global development, and social impact. **What we’re looking for** We’re looking for someone who can help us design and execute a modern PR strategy that may include: - Traditional media outreach: newspapers, magazines, radio, podcasts, book reviewers, and journalists - New media outreach: Substack writers, niche newsletters, YouTube channels, podcast hosts, creators, influencers, and online communities - Strategic pitching around timely hooks, evergreen themes, and author expertise - Identifying outlets where a book/author’s ideas can become part of a larger conversation - Advising on author platform-building before, during, and after launch - Helping authors translate book themes into social content, op-eds, podcast angles, essays, or partnership opportunities - Supporting targeted outreach to mission-aligned organizations, partners, communities, and creators **Ideal background** You might be a great fit if you have experience with some combination of: - Book publicity, author PR, journalism, podcast booking, or media relations - Nonfiction, ideas-based, advocacy, academic, or mission-driven books - Creator/influencer outreach, Substack/newsletter strategy, YouTube/podcast ecosystems, or digital audience-building - Helping experts, authors, founders, or nonprofit leaders become more visible in their field You do not need to have an agency behind you. We’re open to independent consultants or small teams, as long as you bring strong judgment, initiative, and relevant contacts/strategy. **What success looks like** We’re looking for someone who can help create meaningful momentum, such as: - Podcast bookings - Newsletter/Substack coverage - Interviews or expert commentary opportunities - Book reviews or feature coverage - Creator/influencer mentions - Strategic partnerships or organizational amplification - Stronger launch messaging and clearer audience targeting - A repeatable PR/new media playbook we can use across future book launches **To apply** Please include: - A brief note about your relevant experience - Examples of books, authors, thought leaders, nonprofits, or mission-driven projects you’ve supported - Your approach to blending traditional PR with newer media / creator / platform strategy - Any subject areas where you have especially strong contacts or interest - Your recommended structure and timeline for a book launch engagement - Your rate or project fee range - Bonus if you can share a short example of a campaign where you helped a nonfiction author, expert, or organization gain visibility beyond traditional press.