Brand Designer — Branding, Packaging & Textile Patterns

I'm building Troofa, a pet accessories brand focused on fashion-forward design, think stylish collars, leashes, bandanas, toys, and owner-match pieces. The brand is in its early stages and I'm looking for the right creative partner to build it from the ground up. This is a long-term collaboration. The first project is defined and ready to start. --- A bit about Troofa: Fun, happy, colorful, and unapologetically fashionable. Branding is 80% of this brand, it's the product. We're not making another generic pet brand. Think bold, graphic, full of personality. No typical boring patterns, no clipart paws. Everything should feel like it could live in a fashion brand just as easily as a pet brand. First project (what we're starting with): — Full brand identity (logo/wordmark, color system, typography, visual language, brand guidelines) — 3 original textile patterns for the first product collection (bandanas) As the brand grows, you'll also be able to work on: — Packaging design (tags, labels, wrapping) — Additional pattern collections — Social media visual direction more! You're the right fit if: — You have a strong portfolio in brand identity with custom lettering or illustration, not just template-based work — You've designed patterns for fabric or surface applications and think beyond repeat florals and geometric grids — You genuinely love pets and fashion, this will show in your work — You can think like a brand, not just execute tasks — You're excited to grow with a brand from day one and be part of building something real Visual references: Branding inspiration: https://pin.it/684EXnEkp https://pin.it/4m3l3NmN7 https://pin.it/7DAqyNEcD https://pin.it/TVIaKOAsV https://pin.it/fZ7u0apIl https://pin.it/6WPIXjYBd Pattern inspiration: https://pin.it/4bYJoGh02 https://pin.it/1bL5BXA5Z https://pin.it/7AfcvhpsV https://pin.it/4X5EdvWQh To apply, please include: 1. Portfolio link — specifically branding and/or pattern work 2. One example from your portfolio you think fits Troofa's direction and why On budget: I'll be honest, budget for this first project is limited. But this is not a one-off job. As Troofa grows, the designer grows with it. I'm looking for someone who believes in the project and wants to be part of building it from the start, not just someone looking for a quick gig.