Brand Designer for Retail

We’re looking for an experienced Brand Designer to lead the development of a comprehensive brand identity system for a retail initiative. This role goes beyond logo design and visual identity to create a scalable brand platform that can be consistently applied across physical environments, digital experiences, signage, merchandising, and future store locations. The ideal candidate has experience developing brand systems that extend into retail, hospitality, civic, or other place-based environments and enjoys collaborating with researchers, customer experience teams, environmental designers, architects, and production partners. Responsibilities •Lead development of the overall visual identity system, including naming support, logo system, typography, color palette, and visual language. •Translate brand strategy into scalable implementation systems that support long-term execution. •Develop comprehensive brand guidelines that can be used by internal teams, operators, architects, engineers, and future creative partners. •Present creative concepts and rationale to executive stakeholders. •Lead creative reviews and incorporate stakeholder feedback through multiple rounds of refinement. •Collaborate closely with research, strategy, customer experience, and environmental design partners. •Support implementation by reviewing architectural applications of the brand and ensuring consistency throughout rollout. Qualifications •5+ years of experience in brand identity and creative direction. •Demonstrated experience creating scalable brand systems rather than one-off campaigns. •Strong portfolio of retail, hospitality, civic, consumer brand, or experiential design work. •Experience developing comprehensive brand guidelines and design systems. •Comfortable presenting to executive stakeholders and facilitating creative reviews. •Experience collaborating with multidisciplinary teams, including strategists, researchers, architects, environmental designers, and production partners. •Strong understanding of how brands translate into physical environments and customer experiences. •Excellent typography, layout, and visual communication skills. Preferred Experience Experience with one or more of the following is highly desirable: •Grocery •Retail •Consumer packaged goods (CPG) •Hospitality •Public-sector branding •Multi-location retail systems •Environmental branding •Place-based or immersive brand experiences