Brand + Digital Designer / WordPress Expert for Emerging Women's Lifestyle Brand

I am looking for an exceptional brand-minded digital designer who is also highly skilled in WordPress to lead the redesign and development of the digital flagship for an emerging women's lifestyle brand. This is not a request for someone to install a WordPress theme, customize a template, or simply make an existing website look better. I am looking for a creative partner who understands how to translate a brand's point of view into a sophisticated digital experience. The brand is being built as a modern women's lifestyle ecosystem encompassing editorial content, original storytelling, practical resources, interactive tools, conversations, cultural experiences, events, and future video/podcast content. Our philosophy recognizes that women's lives are multidimensional. We create space for conversations about the things women are navigating across life...from relationships, family, money and well-being to purpose, friendship, culture, travel, reinvention, joy and what comes next. The brand is intended for women across backgrounds, cultures, ages and life experiences. Inclusivity should feel authentic and embedded in the visual storytelling, not performative or represented through stereotypical diversity imagery. Our long-term ambition is to build a significant, recognizable consumer lifestyle brand, so the website must be designed as a foundation that can grow with the business. What We're Looking For We are looking for someone who thinks: Brand → Audience → Experience → UX → Visual Design → Technology rather than: WordPress → Theme → Plugins → Pages You should have an exceptional eye for: Editorial design Typography Photography and art direction Visual hierarchy Negative space Storytelling Consumer/lifestyle brands Mobile experiences Intuitive UX Sophisticated but approachable design You should also be able to translate that creative direction into a high-performing, scalable WordPress website that a non-developer can manage independently. The Creative Direction Bright Modern Feminine Editorial · Warm · Sophisticated · Vibrant · Culturally Rich The website should feel bright, modern and distinctly feminine without relying heavily on pink or traditional feminine design clichés. We envision: Generous white/warm ivory space Strong editorial typography Large-scale photography Sophisticated visual storytelling Deep charcoal typography Warm neutral tones Selective vibrant color Signature pink used sparingly as an accent Interesting editorial layouts Beautiful movement/interaction where appropriate A premium but welcoming feeling What We Do NOT Want Please do not interpret “women's lifestyle brand” as: Pink everywhere Floral graphics Script fonts Generic photos of women laughing with coffee Corporate diversity stock photography Coaching/consulting website aesthetics Wellness-template aesthetics Influencer-blog aesthetics Excessive rounded cards Generic WordPress layouts A homepage dominated by boxes and grids A website that looks like a template The femininity should come through voice, photography, typography, editorial perspective and thoughtful use of color; not decoration. The Digital Experience The website should feel like entering the brand's world, not simply navigating a collection of webpages.