Brand & Graphic Designer — Launch Identity System (Textile Brand)

BRAND & GRAPHIC DESIGNER — LAUNCH IDENTITY SYSTEM (PREMIUM TEXTILE BRAND) Project type: Fixed-price Budget: $1000(fixed) — open to discussing scope with the right designer Experience level: Intermediate/Expert Estimated length: 2-4 weeks ABOUT THE PROJECT We're launching a premium, B2B textile brand and need a designer to execute a coordinated set of launch assets. The brand direction is already established — positioning, voice, palette, and typography are defined in a completed creative brief and visual research deck. We're not asking you to invent the direction. We're asking you to execute it into polished, production-ready files. The aesthetic is Swiss International Style discipline crossed with industrial/mill vocabulary: grid-based layouts, generous white space, disciplined typography, and operational detailing (lot codes, batch numbers, spec labels) used as the decoration. Think editorial and premium-heritage references — clean, confident, and built for both a production floor and a concept-store window. No lifestyle gloss. DIRECTION ALREADY ESTABLISHED You'll be working within a defined system, not from a blank page. Palette: • Deep indigo — primary (approx. #1F3A6B, near Pantone 281 C) • Warm near-black — #15161A • Uncoated cream / paper white — #F2EFE8 Typography (four voices, each with a job): • Headlines / wordmark: a clean grotesque (e.g. Söhne or Neue Haas Grotesk), lowercase by default • Data, codes, specs: a monospace (e.g. Diatype Mono or Söhne Mono) — the operational type is the decoration • Editorial serif: used sparingly for pull-quotes (e.g. Lyon or Times Modern) • Stamped/archival serif: American Typewriter, for tags, stamps, and anything that should read like it was typed on a real machine Signature device: • A modular column grid doubles as both layout system and decorative pattern — applied across packaging, deck dividers, and graphics. WHAT YOU'LL DELIVER A coordinated launch asset set, built from the brief: • Finalized wordmark / logo lockups • Brand Guide with specific instructions • Hang-tag • Swatch card • One magazine ad (1/4 page) • One-page capability sheet Print-ready files plus editable source in AFFINITY is required. Everything must work on a crate, tag, or roll-end AND in a high-end retail window. YOU'RE A STRONG FIT IF YOU • Have a portfolio in premium / luxury, editorial, or industrial brand work • Are fluent in grid-based Swiss design and disciplined typography • Can design for print production (packaging, labels), not just screen • Bonus: comfort with bilingual (FR/EN) typesetting as a single system TO APPLY Please include: 1) Relevant portfolio pieces (packaging, premium brand, or editorial work especially) 2) A short note on how you'd approach the Swiss/International modular-grid-as-pattern concept that isn't generated by AI but instead informed directly by sending us work in this style with your own commentary on it. We will highly favour designers who communicate like humans and not robots. We'll share the full brief and research deck with shortlisted candidates.