Brand & Growth Marketing Strategist (Fractional / Part-Time)

Posted yesterday

Worldwide

Summary

**What we're looking for:** - Develop and oversee overall marketing and brand strategy - Coordinate specialists (SEO, paid ads, web, social, content, design) - Identify growth opportunities across client accounts and internal brands - Create marketing roadmaps and campaign strategies - Review performance metrics and recommend improvements - Work directly with leadership to prioritize initiatives - Experience with AI marketing, modern SEO/GEO/AEO, and digital growth is a major plus **Ideal Background** - 7+ years in digital marketing - Agency experience required - Experience managing multiple brands simultaneously - Strong understanding of branding, positioning, content strategy, paid media, SEO, email marketing, and conversion optimization - Comfortable leading specialists without micromanaging - Strategic thinker who can also execute when needed **Nice-to-Have Experience** - AI search / ChatGPT visibility - B2B lead generation - Local service businesses - SaaS marketing - Fractional CMO experience

  • More than 30 hrs/week
    Hourly
  • 1-3 months
    Duration
  • Expert
    Experience Level
  • $6.00

    -

    $10.00

    Hourly
  • Remote Job
  • Ongoing project
    Project Type

Contract-to-hire opportunity

This lets talent know that this job could become full time.
Learn more
Skills and Expertise
Mandatory skills
Search Engine Optimization
Activity on this job
  • Proposals:20 to 50
  • Last viewed by client:yesterday
  • Interviewing:
    22
  • Invites sent:
    38
  • Unanswered invites:
    10
About the client
Member since Mar 30, 2026
  • USA
    Omaha9:16 PM
  • $11K total spent
    6 hires, 6 active
  • 1,084 hours

Explore similar jobs on Upwork

Marketing Strategy
Affiliate Marketing
Social Media Marketing
Campaign Management
Influencer Marketing
Internet Marketing
Lead Generation
Flyer and Postcard DistributionHourly‐ Posted 1 month ago

How it works

  • Post a job icon
    Create your free profile
    Highlight your skills and experience, show your portfolio, and set your ideal pay rate.
  • Talent comes to you icon
    Work the way you want
    Apply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
  • Payment simplified icon
    Get paid securely
    From contract to payment, we help you work safely and get paid securely.
Want to get started? Create a profile

About Upwork

  • Rating is 4.9 out of 5.
    4.9/5
    (Average rating of clients by professionals)
  • G2 2021
    #1 freelance platform
  • 49,000+
    Signed contract every week
  • $2.3B
    Freelancers earned on Upwork in 2020

Find the best freelance jobs

Growing your career is as easy as creating a free profile and finding work like this that fits your skills.

Trusted by

  • Microsoft Logo
  • Airbnb Logo
  • Bissell Logo
  • GoDaddy Logo