Brand Identity Design — Natural-Fiber Activewear Brand

We're a clean, non-toxic activewear brand launching in 2026,  men's and women's athletic everyday clothing made entirely from natural fibers (organic cotton, TENCEL™ Lyocell, natural rubber instead of elastane).

The idea in one line: Blend Vuori/MATE the Label's product sensibility with Alo-level marketing polish — elevated, aspirational, and editorial — built on plants, not plastic. The Erewhon of clothing: a wellness-status brand people wear all day, not just to train.

 We have a v1 brand book. We need a designer to refine this foundation into a polished, production-ready identity system.

 Deliverables:

 Final logo suite: primary wordmark, secondary short-form mark, monogram; vector masters (AI/SVG/EPS) + PNG exports, all color variants
 Refined brand book (PDF + editable source). This encompasses our brand, logo, font, look/feel, color palettes, etc. Print-ready artwork: Hangtags, glassine sleeve + kraft mailer print files, and thank you card + about us card. Packaging ideas (tote bag + shopping bag. Digital kit: Shopify homepage/PDP style guide, social templates (feed + story, Canva or Figma), email header set, etc. Ideal freelancer: portfolio with fashion/apparel brands (activewear a plus), experience preparing print-ready packaging/label files for manufacturers, strong restrained typography. Bonus: sustainable/natural-fiber or wellness-lifestyle brand experience.