Brand Identity Design for Medical Spa

Forever Young Laser Skin Rejuvenation is an established medical aesthetics clinic located in Edmonton, Alberta. For over 15 years, we have built our reputation through exceptional client care, advanced technology, and results-driven treatments. Today, we are proud to have over 1,600 five-star reviews and multiple industry and consumer awards. As our business continues to evolve, we are undertaking a complete brand refinement and relaunch. While our reputation and success are well established, we feel our current branding no longer reflects the level of sophistication, innovation, and expertise we offer today. Our website, social media platforms, marketing systems, and client-facing materials are currently in the design and redevelopment phase as part of this relaunch.Project Overview We are seeking an experienced brand designer to help develop a cohesive and elevated brand identity that will serve as the foundation for our relaunch and future growth. This is not a startup brand. This is the evolution of a successful business that has spent 15 years building trust, results, and a loyal client base. While our website and social media platforms are currently being redesigned, we believe the brand foundation must be established first. We are looking for a designer who can help define the visual identity that will guide all future touchpoints, including our website, social media, digital materials, in-clinic experience, advertising, and client education assets. Our goal is to ensure every aspect of the business feels cohesive, intentional, and reflective of the level of care, expertise, and innovation we provide. Who We Are Forever Young is a comprehensive destination for advanced aesthetics, skin rejuvenation, beauty, and wellness. Advanced Medical Aesthetics * Laser Skin Rejuvenation * RF Microneedling * Skin Tightening * Laser Hair Removal * Medical Facials * Chemical Peels * PRP Treatments * Injectables * Advanced Skin Consultations Medical-Grade Skincare We partner with some of the most respected skincare brands in the industry, including SkinCeuticals, ZO Skin Health, Vivier, EltaMD, and Colorescience. Additional Beauty & Wellness Services * Hair Services *Aesthetics nails brows waxing * Advanced Foot Care Unlike many clinics that focus on a single category, we offer a complete aesthetics experience under one roof. The Relaunch Over the past year, we have invested significantly in expanding our technologies, treatment offerings, skincare partnerships, client education systems, and overall patient experience. This relaunch represents the next chapter of Forever Young. We are rebuilding: * Website * Social Media Presence * Brand Identity * Digital Service Guides * Email Marketing * Client Education Materials * In-Clinic Touchpoints * Marketing Assets Before these pieces are finalized, we want to ensure the brand foundation is strong, intentional, and aligned across all channels. Brand Positioning We want clients to immediately understand that we are: * Established and trusted * Results-driven * Technology-focused * Medical and professional * Luxury without feeling intimidating * Experts in skin health and rejuvenation * Focused on long-term outcomes, not trends Our philosophy is centered around advanced diagnostics, skin longevity, corrective treatments, and evidence-based solutions. What We Need Brand Foundation * Logo refinement or redesign * Complete visual identity system * Colour palette * Typography * Brand guidelines * Graphic elements and iconography Marketing Assets * Social media templates * Email templates * Digital brochures and guides * Presentation and pitch deck templates * Print collateral * Promotional materials Clinic Touchpoints * Signage * Menus * Consultation materials * Service guides * Educational resources * Client experience materials Visual Direction We are drawn to brands that feel: * Modern * Clinical * Minimal * Sophisticated * Elevated * Timeless * Confident We prefer: * Neutral colour palettes * Refined typography * Strong use of white space * Editorial-inspired layouts * Real clinic imagery * Technology-focused visuals We want to avoid: * Generic spa aesthetics * Overly feminine branding * Trend-driven designs * Heavy filters * Stock-photo-heavy marketing The Goal To create a brand identity that reflects: * 15 years of experience * 1,600+ five-star reviews * Industry-leading technologies * World-class skincare partnerships * A comprehensive destination for advanced aesthetics, skin rejuvenation, beauty, and wellness We are looking for a long-term creative partner who can help build a recognizable and scalable brand system that supports the future growth of Forever Young across digital, print, and in-clinic experiences. Submission Requirements Please include: A brief introduction Examples of relevant branding projects Your proposed approach Estimated timelinePricing estimate Key deliverables included If available, please also share any recommendat