Brand Identity Design

We’re looking for a creative and strategic brand designer to help refine and reimagine an existing cafe brand into a more cohesive, elevated identity. We already have an established brand in market, but it is currently fragmented across different touchpoints. We’re now looking to bring everything together into a unified, recognisable, and scalable identity system. We'd like to work with someone that help us redesign and refine aspects of our branding. What we need help with: - Brand refinement / repositioning - Logo refinement / redesign - Colour palette refinement - Typography system - Brand guidelines (clean, usable, scalable) We need someone who understands hospitality / cafe environments and how branding lives in physical spaces: - Coffee cups & takeaway packaging - Stirrers, napkins, stickers, sleeves - Menus (in-store + catering) - A-frame signage and promotional boards - In-store signage / wall visuals - Uniform / apron direction - Basic stationery (cards, loyalty cards, etc.) What we’re looking for: - Strong branding portfolio (hospitality / retail experience highly preferred) - Ability to balance corporate polish + personality/character Clean, modern aesthetic - not overly playful, not overly corporate - Experience designing for real-world physical application (not just digital brands) - Understanding of how brand translates across multiple sites consistently - Strategic thinking, not just visual design We want something: - Elevated but approachable - Clean but with character - Modern cafe aesthetic, but not generic or templated - Premium feel without being intimidating - Consistent across all sites, while still feeling warm and human We have existing references, photography, and brand assets that we will provide. The goal is refinement and alignment rather than starting from zero