Brand Identity Design

Logo & Brand Identity Designer (Beauty / Wellness / CPG) Description: We’re looking for a brand identity designer to develop a distinctive, elevated visual identity for a new product-based brand in the beauty/wellness/CPG space. This role is focused on building the core brand system, not packaging execution (though packaging awareness is critical). Scope of Work: Develop multiple logo concepts (primary, secondary, marks) Define typography system (primary + supporting fonts) Establish color palette Create supporting brand elements (icons, marks, or simple graphic assets as needed) Deliver a cohesive brand identity system that can translate across packaging, digital, and marketing Requirements: Strong portfolio with work in beauty, wellness, supplements, beverage, or CPG Demonstrated understanding of how brand identity translates to physical products and packaging Ability to create elevated, modern, and commercially viable design (not overly trendy or generic) Experience building full identity systems, not just logos Strong taste level and attention to detail Nice to Have: Experience designing for premium or lifestyle brands Familiarity with DTC brands and retail environments Deliverables: Logo suite (primary, secondary, icon/mark) Typography system Color palette Basic brand guidelines (PDF or similar) To Apply: Please include: Portfolio with relevant brand identity work (CPG preferred) Brief explanation of your approach to building a brand identity for a physical product Any examples of work that has translated to packaging Compensation: Dependent on experience and scope. Open to hourly or project