Brand Identity Designer | Early-Stage AI Startup

We're an early-stage AI startup building the integrated chief of staff for the CEO of a small or mid-sized company: the operator who has a leadership team but no one whose full-time job is making sure things actually get done. Leaders make commitments all day, on calls, in meetings, across Slack and email, and most of them quietly evaporate between one meeting and the next. Our product closes that gap. It captures those commitments, reconciles them across the tools where work happens, ranks them against the quarter's priorities, and chases them to completion, closing most loops on its own and surfacing only the few that need the leader's judgment. It is not another dashboard to check. It lives in the calendar and inbox the leader already uses and answers one question they ask themselves constantly: did the thing I was promised actually happen? We're backed by a large VC and are one company in its portfolio. If this work lands well, there is real upside: we'd recommend you to the other companies in the portfolio that need the same work. We're pre-launch, so this identity won't sit behind a finished product yet. It has to carry the brand on its own across website, pitch deck, ads, social, and later the product UI, which is why we're locking the brand before we build any front end. Scope: brand identity only. Not a marketing toolkit, not website or product UI. Quote only the deliverables below. Verbal identity (name, tagline, voice, messaging) is owned internally and is out of scope; this is a visual identity engagement. How we'll work (two milestones) Milestone 1: Concept directions Short kickoff call plus a light mood-board to set direction 3 to 5 distinct logo and identity directions, each with a color and type direction, presented for selection Milestone 2: Full system on the chosen direction Logo suite: primary, horizontal, icon, favicon, delivered as vector (SVG), PNG, and PDF Light and dark variants, plus a single-color (knockout) version App icon with iOS and Android safe zones, treated separately from the favicon Logo usage rules: clear space, minimum sizes, and misuse / do-not examples Brand color palette with contrast ratios for accessibility UI and state colors (success, warning, error, info) and a neutral / gray ramp, in addition to the brand palette Typography system: web-ready font stack and hierarchy (headings, body, captions), including font-licensing confirmation and a system fallback stack Visual language basics: icon / illustration style, grid, spacing Brand guidelines: concise PDF plus an organized, editable Figma library that uses styles and variables, with all source files icon starter set (20 to 30 glyphs), data-visualization palette, one logo-motion principle, one-page photography / imagery direction, LinkedIn/X templates, pptx slide template (dark and light) One-hour handoff call and a short Q&A window after delivery Style direction Function comes first. This is a tool for operators who want clarity and proof that things got done, so the identity has to be clean, legible, and restrained before it is anything else. Restraint is not an excuse for plain: the form has to be genuinely beautiful, built on current design-system thinking (real type scale, tokens, grid, and components, not a one-off logo), and clearly inspired by the best work shipping today. For craft level and tone, think the executive calm of Linear and Mercury, the approachable operating-system feel of Notion, and the AI maturity of Anthropic. The product behaves like a calm, trusted chief of staff, and the brand should feel modern, premium, and AI-native. We are deliberately open on color and wordmark, which is why we want 3 to 5 directions.