Brand Identity Designer Needed to Refine Existing Concept into Production-Ready Visual Assets

I'm looking for an experienced brand identity designer to refine an existing visual concept into a polished, production-ready visual identity system for a food and lifestyle brand. This is not a branding project from scratch. The creative direction has already been established. The successful designer will be provided with a draft brand guide, mood board, typography direction, colour palette, logo concepts, and overall visual direction after shortlisting. Your role will be to refine, unify, and professionally execute these concepts into a cohesive brand asset library suitable for web and print. Please only apply if your portfolio includes custom branding work (not Canva templates or AI-generated logos). Preference will be given to designers with experience creating visual identities for food, hospitality, lifestyle, editorial, or packaging brands. Scope of Work: Using the supplied creative direction as inspiration, you'll create a polished visual identity system including: 1. Logo Suite Refine and recreate: Primary logo Secondary logo Circular submark Monogram Horizontal and stacked logo variations All delivered as professional vector artwork. 2. Custom Icon Library Design a cohesive family of custom line icons. Examples include: Mug Bowl Wooden spoon Whisk Pot Measuring cup Garlic Recipe notebook Butter Cookie Bread Cake Flower Additional icons may be added as the project develops. 3. Supporting Brand Elements Design complementary visual assets including: Decorative dividers Flourishes Pattern elements Recipe card graphics Website separators Small supporting illustrations These should all feel like part of one cohesive brand system. Deliverables: Please provide all final assets in editable vector formats including: AI SVG EPS PDF Transparent PNG What I'm Looking For: This project is about refinement, not reinvention. I'm looking for someone with excellent attention to detail who enjoys refining typography, proportions, spacing, illustration style and visual consistency. Strong skills in the following are important: Brand identity Logo design Typography Custom vector illustration Editorial design Layout and composition Design Style The brand aesthetic is: Warm Timeless Editorial Minimal Handcrafted Modern Approachable Please Apply If You Have Experience With Food brands Lifestyle brands Hospitality brands Editorial design Cookbook design Packaging Custom icon systems To Apply Please include: Relevant branding projects Logo systems you've designed Examples of custom vector icon libraries A brief explanation of your design process Estimated timeline Shortlisting Process Shortlisted candidates will receive: Draft brand guidelines Mood board Existing logo concepts Typography direction Colour palette direction Creative references These materials are intended to communicate the desired creative direction and should be used as inspiration to develop polished, production-ready assets.