Brand Identity Designer Needed for Premium African Food Brand (Logo, Packaging & Brand Guidelines)

About the Project I am launching a new premium African food brand in Australia and am looking for an experienced brand identity designer to create a complete visual identity for the business. For confidentiality reasons, the business name and additional brand details will only be shared with the selected freelancer after hiring. The brand will specialise in premium African food products, including dried vegetables, flours, grains and other authentic pantry staples. My goal is to build a trusted, modern brand that stands out on retail shelves and appeals to customers across Australia. Scope of Work I am looking for a complete brand identity package, including: * Primary logo * Secondary logo * Brand icon/mark * Black and white logo versions * Colour palette * Typography recommendations * Brand guidelines (PDF) * Social media profile image and cover graphics * Packaging concepts for stand-up food pouches * Business card * Email signature * Editable source files (AI, EPS, SVG, PDF and PNG) Brand Personality The brand should communicate: * Premium quality * Authenticity * Trust * Modern design * Simplicity * Warmth * Professionalism The final identity should feel timeless, clean and suitable for a national food brand. Target Customers * African communities living in Australia * Families * Health-conscious consumers * Independent grocery stores * Specialty food retailers What I’m Looking For I’m looking for a designer with proven experience creating complete brand identities, preferably for food, beverage or FMCG brands. Please include in your proposal: 1. Three examples of food or consumer product brands you have designed. 2. Your approach to creating a premium food brand. 3. Your estimated timeline. 4. Confirmation that you will provide all editable source files (AI, EPS, SVG, PDF and PNG). Please begin your proposal with the words “Premium Brand” so I know you have read this brief carefully. The successful designer may be considered for future projects including packaging design, product labels, website graphics and marketing materials. Please include links to your best food branding or packaging projects. Generic portfolios without relevant examples may not be considered.