Brand Identity Designer for Consumer Baking Brand

Brand Identity Designer for New Consumer Baking Brand Fixed-price | 4-6 week timeline | Portfolio required We're an established ecommerce company launching a new brand for home bakers who sell at farmers markets, school fundraisers, and local events. Think cupcake liners, baking sheets, and packaging — built for the solo baker turning a side hustle into income, not commercial kitchens. Deliverables: 1. Brand strategy: positioning, voice, personality, customer profile 2. Logo system: primary, secondary, submark, favicon 3. Color palette + typography with full specs and licensing 4. Comprehensive brand guidelines PDF 5. Packaging direction: mood board + design principles (not full packaging design) 6. Amazon assets direction: A+ Content style + listing image guidelines You're a fit if you have: - Portfolio in CPG, food, kitchen, or lifestyle brands - Ecommerce/Amazon experience — you understand how brand translates to listings - Strategic chops, not just visual execution To apply: - 2-3 relevant projects - Your approach to brand strategy in 3-4 sentences - Fixed-price quote + timeline - Skip the generic cover letter Scope notes: Includes 2 logo concepts with 2 revision rounds on the chosen direction. Full IP ownership transfers on final payment.