Brand Identity Designer for Established Nonprofit (Logo Refresh + Brand System + Templates)

About Us Community Services Agency (CSA) has been serving Mountain View and Los Altos for nearly 70 years, helping neighbors achieve stability through housing support, food and nutrition programs, senior services, homelessness prevention, and community resources. As we approach our 70th anniversary, we're looking to modernize our visual identity while honoring the trust and recognition we've built in the community. This is not a complete rebrand. We are looking for an experienced brand identity designer who can thoughtfully evolve our existing brand into a cohesive visual system that works across print, digital, presentations, fundraising, and social media. Project Overview We are seeking an experienced Brand Identity Designer (not just a logo designer) to help refresh and unify our visual identity. The project includes: Refreshing our existing logo (not redesigning from scratch unless strategically justified) Creating a modern visual identity system Developing a concise brand guideline/toolkit Designing reusable templates for everyday communications Our goal is to create a brand that feels: Trustworthy Compassionate Professional Hopeful Community-centered Timeless Deliverables Phase 1 — Discovery Review existing logo and brand assets Understand our mission and audiences Mood boards (2–3 creative directions) Color and typography exploration Phase 2 — Logo Refresh Primary logo Secondary logo Icon-only mark Horizontal and stacked versions One-color and reverse versions Social profile icon 70th Anniversary logo lockup Phase 3 — Brand Guidelines Approximately 15–30 pages including: Logo usage Clear space Minimum sizing Incorrect logo usage Color palette Typography system Icon style Photography direction (For Phone photo takers) Illustration style Graphic elements/patterns Tone of visual communications Phase 4 — Communication Templates Templates that can be edited by non-designers (in Canva): Social Media Instagram Facebook LinkedIn Stories Event announcements Fundraising posts Volunteer recruitment Impact stories Print Flyer One-pager Rack card Poster Event signage Office Communications PowerPoint presentation template Letterhead Email signature Newsletter header Email banner Text message graphics (simple branded assets suitable for SMS/MMS campaigns) Ideal Experience We're looking for someone who has experience designing for: Nonprofits Community organizations Healthcare Education Civic organizations Public sector Experience with fundraising organizations is a strong plus. We'd Love to See Please include: Brand identity projects Brand guidelines Logo refresh projects Template systems Presentation templates Canva template examples Bonus if you've worked with nonprofits or community organizations. Design Direction We are not looking for: Trendy startup branding Cartoon illustrations Overly playful logos Corporate technology aesthetics We are looking for a visual identity that communicates: Community trust Stability Human dignity Compassion Hope Long-term community impact Project Details Project Type: Fixed Price (preferred) Timeline: Approximately 8–12 weeks Communication: Weekly check-ins and milestone reviews To Apply Please answer these questions: What nonprofit or mission-driven branding project are you most proud of? How do you approach refreshing a legacy logo while maintaining community recognition? Please share one example of a brand guideline or visual identity system you've created. Have you designed editable Canva templates for organizations? What would your proposed process and timeline look like for this project? Recommended budget: US$4,000