Brand Identity Designer for Men's Skincare Launch (Logo + Guidelines)

We are a men's skincare brand in Canada, getting ready to launch, and we need one designer to build our visual identity from zero. The thinking is already done. We have the name, the positioning, the audience, and the marketing plan locked. What we do not have is the look. We need someone to turn a clear direction into a brand people recognize and trust. Here is the product. Our first item is a 3-in-1 daily cream that is moisturizer, SPF, and serum in one jar. It is made for men who do not want a long routine and want one step that takes seconds. The brand should feel modern, calm, and confident. Not loud, not gimmicky. What we need from you: 1- Primary logo, plus secondary marks or submarks if the system needs them 2- Color palette and typography 3- A focused moodboard that sets the visual world 4- A clean brand guideline file we can pass to our packaging and print designers The name of the brand and the full brief go to whoever we shortlist, so do not worry that it is missing here. Show us three brand identity projects close to this kind of work: skincare, grooming, or premium consumer goods. Two links is the limit, so pick your strongest. Start your reply with your first name, not "Hi there" or "Dear client," and in one line tell us how you would design a brand whose whole promise is simplicity. After June 24, we close it and start interviews from 25th. We care about approach far more than the lowest number, so lead with thinking, not price.