Brand Identity Designer for Real Estate Startup (Logo + Mini Brand Kit)

About Me Start-up founder of a real estate brokerage and advisory firm (called 'Maison') focused on expat families with children. We help them navigate the housing market and find and secure the right home, fast and with confidence—with clear trade offs around schools, commute, neighbourhoods, and lifestyle, not just listings. At launch, our main channels will be LinkedIn, expat communities (Facebook/WhatsApp), and a simple website. ________________________________________ What we need (scope) I am looking for an experienced brand identity designer to create a small, sharp starter brand kit I can use: 1. Logo + icon • Primary logo (horizontal) with the name XYZ (and a simple descriptor to be finalized together). • Square/icon version suitable for: o LinkedIn profile / company page o WhatsApp Business profile • Deliverables: o SVG + PNG in multiple sizes o Light and dark versions 2. Colour palette • 3–5 brand colours: o 1 primary colour o 1–2 accent colours o Neutrals (e.g. black/grey/white) • Provide hex codes (and ideally RGB) with a short note on primary vs accent usage. 3. Typography • Recommendation of: o 1 heading font o 1 body font • Fonts must be available via Google Fonts so they are easy to use on the website and in everyday materials. 4. Mini brand sheet (1–2 pages) A simple PDF/slide that summarises: • Logo versions (primary + icon) • Colour palette with codes • Typography (names and basic usage) • 3–5 brand adjectives / tone descriptors (e.g. premium, calm, analytical, trustworthy, expat native, family focused) This will be my reference when I create LinkedIn banners, simple graphics, and website sections myself. ________________________________________ Desired style • Premium, minimal, professional (closer to a boutique advisory / institutional real estate brand than to loud classifieds-style real estate). • Must feel natural to Western professionals and credible to local landlords/developers. • Clean typography, restrained colour usage, no gimmicks. • Most importantly, the brand should evoke convenience and efficiency and a sense of being taken care of ________________________________________ Ideal freelancer profile • Solid portfolio of brand identity work for: o Professional services, real estate, consulting, fintech, or similar. • Clear experience with minimal, type driven brands. • Comfortable working from a written strategy memo (I will share a concise internal document on our positioning and ICP). • Strong communication in English; comfortable with async collaboration. ________________________________________ What to include in your proposal Please include: • 2–4 links to relevant brand identity projects (prefer minimal, professional work). • A brief note (5–7 sentences) on: o How you would approach this starter brand kit. o Any initial visual direction you’d consider for a brand like X (e.g. colour mood, overall feel). • Your fixed price for the scope above and your estimated turnaround time.