Brand Identity Expert Needed for Premium Hospitality & Lifestyle Brand

Brand Identity Expert Needed for Premium Hospitality & Lifestyle Brand About the Project We are a Dubai-based hospitality and accommodation company undergoing a strategic brand evolution. As part of our growth plans, we are expanding beyond traditional accommodation services into a broader hospitality, lifestyle, wellness, concierge, guest experience, and technology-enabled ecosystem. We are looking for an experienced Brand Identity Expert to help elevate our visual identity and create a strong, premium, and scalable brand presence. Project Objective We require a complete review and refinement of our existing brand identity. This is not a logo-only project. We are seeking a professional who can help create a cohesive brand identity system that reflects premium hospitality, trust, modern luxury, professionalism, innovation, and exceptional guest experiences. The identity should be suitable for use across digital platforms, presentations, marketing materials, social media, partnerships, investor discussions, and future business initiatives. Scope of Work Brand Identity Review Review and assess our current: • Logo • Color palette • Typography • Website appearance • Marketing materials • Social media presence • Visual positioning Identify strengths, weaknesses, and opportunities for improvement. Brand Identity Development Develop or refine: • Logo system (if enhancements are recommended) • Color palette • Typography system • Visual identity framework • Supporting design elements • Iconography style • Photography and imagery direction • Overall brand look and feel The identity should communicate: • Premium hospitality • Trust and credibility • Modern and sophisticated design • Lifestyle-driven experiences • Scalability for future growth • International appeal Brand Guidelines Create a professional brand guideline document covering: • Logo usage • Clear space and sizing rules • Color specifications • Typography standards • Visual identity rules • Photography guidelines • Social media branding standards • Presentation branding standards • Marketing collateral standards Brand Architecture Recommendations Provide recommendations on how future collections, sub-brands, services, and business initiatives can remain visually connected to the master brand while maintaining clear differentiation. Deliverables • Brand Identity Assessment • Refined Brand Identity System • Logo Usage Guidelines • Color Palette • Typography Guidelines • Brand Style Guide • Visual Direction for Digital Platforms • Social Media Visual Direction • Brand Architecture Recommendations • Editable Source Files Ideal Candidate We are looking for professionals with experience in: • Hospitality • Luxury brands • Travel and tourism • Real estate • Lifestyle brands • Premium consumer brands Please provide: • Portfolio • Relevant branding projects • Case studies (if available) • Proposed approach • Estimated timeline • Estimated budget Confidentiality Requirement Due to the strategic and commercially sensitive nature of this project, shortlisted candidates will be required to sign a Non-Disclosure Agreement (NDA) before receiving detailed business information, internal documents, strategic plans, concepts, or other confidential materials. By applying for this project, candidates acknowledge that all information shared during the engagement remains confidential and may not be disclosed, reproduced, distributed, or used for any purpose other than evaluating and performing the project. Project Goal To create a distinctive, premium, and scalable brand identity that supports long-term growth, strengthens market positioning, and establishes a consistent visual presence across all customer, partner, investor, and digital touchpoints.