Brand Identity & Figma UI Design for Premium Travel Web Application

# Overview We are an early-stage travel technology startup with an existing, functioning web application. The platform has been built and is operational, but the visual identity and user experience now need to be elevated to match the quality of the product. We are looking for a designer who can create a premium, modern brand identity and then apply it across the existing product through high-quality Figma designs. This is not a greenfield product design project. The application already exists and we are looking for a designer who can transform its visual presentation while respecting the existing functionality. # Phase 1 - Brand Identity Create a complete brand identity including: - Primary logo - Icon / app mark - Typography selection - Colour palette - Design system foundations - UI component styling - Brand guidelines / brand kit The brand should feel: - Premium - Modern - Aspirational - Editorial rather than corporate - Clean and minimal - Suitable for a luxury travel audience We are deliberately avoiding generic travel clichés and are looking for an identity that feels distinctive and memorable. # Phase 2 - UI Design Once the brand identity has been agreed, we will require high-fidelity Figma designs for our existing web application. This will include: - Homepage - Search results - Product/detail pages - Navigation - Mobile responsive layouts - Core UI components - Design system within Figma The objective is to apply the new brand consistently across the existing application rather than redesigning the product from scratch. The final Figma files should be developer-friendly and suitable for implementation by our engineering team. # Deliverables Complete logo package (SVG, PNG and vector source) - Brand guidelines / brand kit - Colour palette - Typography recommendations - Component library - High-fidelity Figma designs - Responsive desktop and mobile layouts - Developer-ready Figma files Ideal Experience We're looking for someone with experience designing premium consumer products, ideally within one or more of: - Travel - Hospitality - Luxury brands - Lifestyle brands - Consumer marketplaces - Editorial-inspired digital products Strong typography and branding skills are more important to us than illustration. # When Applying Please include: - Portfolio of branding work - Portfolio of web/UI work - Examples where you created both a brand identity and the product UI - A brief explanation of your design process - Applications without relevant portfolio examples are unlikely to be considered. # Project Structure This project will be awarded in stages: - Brand identity and logo - Brand kit approval - Figma designs for the web application There is strong potential for ongoing work as the product evolves.