Brand Identity & Full Brand System for a Decision Intelligence Company

BRIEF 1: T3CK Innovations Limited Project Title: Brand Identity & Full Brand System for a Decision Intelligence Company About Us T3CK Innovations is a decision intelligence company based in Lagos, Nigeria. We build AI-powered tools that turn complex data into clear, actionable guidance. T3CK is the parent company behind a portfolio of products, including ASKA, a consumer financial intelligence app. The T3CK identity needs to read as the credible, technically serious parent brand: think infrastructure, intelligence, and trust rather than consumer flash. Target Audience Investors, enterprise and institutional partners, accelerator programs, and technical talent. This is a B2B audience that needs to take us seriously at first glance. What We Need Primary logo, secondary/stacked variations, and a standalone logomark/symbol Full colour palette (primary, secondary, neutrals) with hex, RGB, and CMYK values Typography system (primary and secondary typefaces, with hierarchy guidance) Logo usage rules: clear space, minimum sizing, do's and don'ts, colour and reversed/monochrome versions Basic brand application examples (business card, letterhead, social profile, simple slide) A delivered brand guidelines document (PDF) Brand Attributes (the feeling we want) Intelligent. Trustworthy. Precise. Forward-looking. African and global at once. Avoid clichéd "tech" tropes (circuit boards, generic blue gradients, robot imagery). Deliverable Formats Source files (AI/Figma), plus exported PNG, SVG, and PDF. All logo variations in full color, single color, and reversed. What to Include in Your Proposal A portfolio link with at least two B2B or tech identity systems you have built. A short note on how you would approach a parent brand that needs to coexist with distinct product sub-brands. Your proposed timeline and number of concept rounds. Your fixed price for the full scope above. Note: Please do not send generic copy-paste proposals. Reference T3CK by name and tell us one thing you would do differently from a typical "tech logo." We read every proposal and discard the templates.