Brand Identity & Logo Designer for Boutique Hospitality / Experiential Resort Concept

We're seeking an experienced branding professional to create a complete brand identity package for a new hospitality concept currently being developed in the Midwest United States. This is not a typical consumer product, e-commerce, or corporate branding project. We're looking for someone who understands destination brands, boutique hospitality, luxury travel, experiential design, and the creation of places that feel memorable and emotionally resonant. The project combines nature, architecture, art, storytelling, and immersive guest experiences into a one-of-a-kind overnight destination. Think luxury glamping, boutique resorts, experiential hospitality, and thoughtfully designed environments that inspire a sense of wonder and discovery. Attached are a few examples of the accommodation settings to help communicate the overall aesthetic and atmosphere. These images are intended to provide a sense of the visual direction, mood, and guest experience we are creating. What We're Looking For Logo design Complete visual identity system Typography recommendations Color palette Brand guidelines Supporting brand elements and graphic language Creative direction that can extend across signage, website, social media, merchandise, guest materials, and future physical experiences Ideal Experience We are specifically interested in designers who have experience with one or more of the following: Boutique hotels Resorts Hospitality brands Luxury travel brands Experiential destinations Architecture, placemaking, or lifestyle brands Unique entertainment or attraction concepts To Apply Please include: Relevant portfolio examples A brief explanation of your branding process Examples of hospitality, resort, destination, travel, or experiential branding work (if available) Why you feel your style and experience would be a good fit for this project We're looking for a creative partner who can help shape the identity of a destination, not simply design a logo.