Brand Identity & Logo Designer

We're seeking an experienced Brand Identity Designer to develop complete visual identity systems for businesses, nonprofits, and organizations across a variety of industries. This role goes beyond creating logos. We're looking for someone who can translate business strategy into a cohesive brand identity by considering the client's target audience, competitive landscape, positioning, personality, and long-term business goals. This is a freelance, project-based role with the opportunity for ongoing collaboration. Responsibilities * Design original logos and complete brand identity systems * Develop comprehensive brand guides that establish consistent visual standards * Translate brand strategy into visual concepts that resonate with target audiences * Research competitors, industry trends, and customer expectations to inform design decisions * Create multiple design concepts and clearly communicate the rationale behind each * Develop supporting brand assets, including: * Color palettes * Typography systems * Logo variations and usage rules * Iconography and graphic elements * Brand patterns or supporting visuals (when applicable) * Social media and marketing asset recommendations * Prepare production-ready files for digital and print applications * Collaborate with marketing and strategy teams throughout the branding process Qualifications * Strong portfolio demonstrating complete brand identity projects * Experience developing professional brand guidelines—not just logos * Strong understanding of branding strategy, typography, color theory, composition, and visual hierarchy * Ability to explain and defend design decisions based on business objectives * Proficiency in Adobe Illustrator, Photoshop, and InDesign * Excellent communication and project management skills Preferred Experience * Experience working with agencies or consulting firms * Experience creating brands for professional services, retail, ecommerce, nonprofit, or public-sector organizations * Familiarity with print production and digital marketing assets To Apply - Please include: 1. A portfolio of logo design projects. 2. 2-3 complete brand identity or brand guide samples that demonstrate your ability to build a cohesive visual identity system. 3. A brief overview of your branding process, from discovery through final delivery. 4. Your typical project pricing and turnaround time. Start with "winning"