Brand Identity (BI/VI) System for a Precision Optics

We are an established photonics manufacturer (2,500+ SKUs: optical components, coatings, opto-mechanics, lasers, instruments). We are launching our US-facing brand and e-commerce presence and need a complete brand identity system built from scratch. Scope (summary): Logo system (primary, monochrome, favicon), color palette, typography (with commercial font licensing itemized) Full brand guidelines book (PDF + source files) Photography/rendering style guide for technical products Packaging dieline templates, shipping label/insert templates Web UI style direction (to be handed to our Shopify build team), social media and Amazon A+ content templates All source files (Figma/AI), full IP transfer You must have: 3+ shipped brand identity systems for B2B, industrial, scientific, or technical companies — portfolio links required, at least one verifiable client reference Experience designing for engineering/technical audiences (spec-heavy products, not lifestyle brands) Professional working English; ≥3 hours daily overlap with US Pacific OR China (GMT+8) working hours Willingness to work under fixed milestones with the final payment tied to acceptance of complete source files and font licenses You personally do the work, or you name every person who will (no undisclosed subcontracting) Handover rigor: you can deliver design tokens (JSON/CSS) for a development team, a file-level asset manifest, and guidelines written for non-designers — final payment is gated on our staff using the system unassisted, not on a deliverables review