Brand Identity & Visual Designer (DTC E-commerce + 3D Product)

We are looking for a freelance designer to develop the full visual identity for a new DTC sock brand focused on durability, engineered performance, and everyday office wear. The role covers both brand creation and production-ready visual assets for two environments: a Shopify storefront and a 3D product website experience. The work includes defining the brand identity from scratch (Brand Personality, ToV (Tone of Voice), moodboards, visual direction, typography, color system, and design language) and translating it into a cohesive system that works across both 2D e-commerce and 3D product presentation. You will also create website-ready assets such as product imagery direction, Photoshop mockups, AI-generated lifestyle visuals (including product on models), and high-quality visual content suitable for both Shopify and interactive/3D product pages. Ideally, you have experience with 3D modeling/rendering (e.g. 3js, Blender or similar) to help produce or guide product renders that can be used in the interactive website experience. The key requirement is the ability to build a unified visual system that works across static e-commerce pages and immersive product visualization. The focus is on building a premium, conversion-oriented brand identity that is both visually strong and technically usable across Shopify and a 3D web environment.