Brand Identity & Visual Designer (Startup / SaaS / HealthTech)

Brand Identity & Visual Designer for ANKRid (HealthTech Startup) Website: https://ankrid.com The marketing website and authenticated owner/provider portals have already been redesigned with a premium, modern SaaS aesthetic, and we plan to keep that overall design language. This project is focused on creating a brand identity that elevates and complements that redesign—not redesigning the website or application itself. The successful designer will create a visual identity that feels native to the existing experience and is consistent across the marketing site, owner portal, provider portal, and future mobile applications. About ANKRid We're building something that doesn't exist today. ANKRid is a patent-pending HealthTech startup creating the world's first permanent universal digital identity for animals—allowing health records to securely follow an animal throughout its lifetime instead of remaining trapped inside individual veterinary systems. Think of us as digital infrastructure for animal healthcare—not another veterinary software platform. Our mission is simple: One Identity. Every Record. Every Provider. We're looking for an experienced Brand Identity Designer to help create a visual identity that reflects where the company is headed. What We're Looking For We're not looking for someone to simply make us a logo. We're looking for someone to help build a modern, premium technology brand. Our inspiration comes from companies like: Stripe Linear Vercel Mercury Ramp Apple Notion We love brands that feel: Clean Sophisticated Modern Confident Minimal Timeless Premium We're intentionally moving away from traditional veterinary branding. This should feel like a technology company that just happens to serve animal healthcare. Our Current Redesign Direction We're redesigning our website and application around: Large amounts of white space Premium typography Elegant layouts Navy, white, and cyan accents Clean enterprise SaaS interfaces Minimalistic design Calm, trustworthy user experience The current logo no longer reflects that direction. We're looking for a complete evolution of the brand. Scope of Work We're looking for someone to design: Primary Logo A modern, timeless wordmark. Secondary Logo Alternative layouts for different applications. Brand Icon A memorable icon that works as: App icon Favicon Social media profile image Browser tab Mobile application Color Palette A refined technology-focused color system. Typography Recommendations for modern fonts that complement the new identity. Brand Guidelines A concise guide covering: Logo usage Spacing Colors Typography Light and dark versions Minimum sizing Icon usage Social Sharing Assets Including a polished Open Graph image so that when someone shares ANKRid.com, it looks like a premium startup rather than just displaying a logo. Deliverables Please include: SVG AI EPS PDF PNG Transparent PNGs Monochrome versions Light and dark versions Favicon App icon Social preview graphics Brand guideline document Please Avoid We're intentionally avoiding designs built around common veterinary clichés such as: Paw prints Hearts Stethoscopes Cartoon animals Mascots Generic healthcare symbols Clip art AI-generated logos Our product is infrastructure. The brand should communicate trust, permanence, technology, and simplicity. Ideal Experience We're especially interested in designers who have worked on branding for: SaaS HealthTech FinTech Enterprise software B2B technology startups If you've created brands that feel polished, modern, and scalable, we'd love to see your work. To Apply Please include: • Your portfolio. • Three branding projects you're most proud of. • Which technology company's branding do you admire most, and why? • What would you do to make ANKRid feel like it belongs alongside companies such as Stripe, Linear, Mercury, or Apple while still maintaining its own unique identity? We look forward to seeing your portfolio and learning how you'd approach ANKRid's next chapter.