Brand Implementation & Launch Creative Designer — Bilingual Digital Media Brand

We're a new bilingual (Urdu/English) digital media and news platform preparing to launch in Pakistan. Our brand identity — logo system, color palette, and typography — is already finalized. We need a designer, or small design team, to implement that identity across our launch materials and produce our launch campaign creative. This is a turnkey engagement. You are the single point of accountability for the full output below. If you need additional specialists — motion, animation, video editing — you source and manage them directly; we contract with one vendor only. • A complete logo system (primary lockup, simplified mark, app icon variants) • A two-color brand palette (deep navy + warm gold), plus a defined neutral and semantic color set • A paired Latin/Urdu typography system, with full type-scale specification Full guidelines, exact color values, type specs, and logo files will be shared directly with shortlisted candidates. Scope of work • Logo system implementation across digital formats: favicon, app icon, social profile/cover images, and other required use cases • Social media branding: profile and cover assets for Facebook, Instagram, YouTube, TikTok, X, and WhatsApp • A reusable content template system: news post cards, story-format graphics, short-form video covers, thumbnails, and a small set of recurring editorial card types (e.g., quote cards, data/stat cards, timeline cards, explainer cards, map cards) • Launch campaign assets: countdown series, launch announcement, founder announcement, “coming soon” creative, a milestone/thank-you post, YouTube thumbnails, digital ad creatives, and website hero graphics • Launch video & motion: 1 hero launch film (60–90 sec), 3 animated teasers (15–30 sec each), and 5 short-form motion assets for Reels/Stories/Shorts Deliverable requirements • Final files in ready-to-use export formats, plus native editable source files — fonts, project files, and layered assets included, not flattened exports only • Organized folders with a consistent naming convention • All work delivered as full work-for-hire; ownership transfers to us on payment, including anything you subcontract What we're looking for • A portfolio that specifically includes promotional video / motion / animated content — not only static brand or social design • Comfort working within an existing, locked design system — this is implementation and execution, not identity design from scratch • Experience with bilingual or RTL-inclusive design is a strong plus • Ability to commit to a confirmed turnaround window from award How we'll work together Payment is milestone-based, tied to reviewed and accepted deliverables (structure confirmed with shortlisted candidates before award). Full brand reference materials are shared privately once a candidate is shortlisted. Budget & Timeline TBD • Please share your portfolio, with specific examples of promotional video, teaser, or motion/animated content work. • Would you deliver this solo or with a team? If a team, how would you resource motion/video specifically? • What's your estimated turnaround time and price for the full scope described above? • Do you have experience designing for bilingual or RTL (right-to-left script) audiences?