Brand Marketing & Operations Manager

Founding Head of Brand & Marketing Sunshine & Chaos Remote | Part-Time (10–20 Hours/Week) | Profit Sharing This Isn't a Job. It's an opportunity to help build something special. Sunshine & Chaos is a women's lifestyle apparel brand built around the beautifully imperfect reality of adulthood, motherhood, relationships, and everything in between. We're honest, relatable, funny, emotional, and real—and that's why people have connected with us. Over the years we've grown almost entirely through word of mouth, organic sharing, and a handful of viral moments. We've fulfilled 17,000+ orders. We've generated nearly $900,000 in revenue. We've done all of this without a real marketing department (most of the time it was just 2 of us) Now we're ready to change that. Why We're Hiring Today, Sunshine & Chaos is essentially run by a tiny team. We're intentionally growing into a team of 5–7 passionate people, each bringing their own expertise to the table. We've recently partnered with an incredible influencer who has an audience of 100,000+ followers and will become one of the public faces of the brand. We have designers. We have production. We have fulfillment. We have products. We have customers. We have a story worth telling. What we don't have is the person connecting all of those pieces together. That's the role we're hiring for. Who You Are You're equal parts strategist, operator, trend hunter, storyteller, and creative director. You naturally think in campaigns instead of individual posts. You don't ask, "What should we post today?" You ask, "What story are we telling this month?" You love building brands that people feel emotionally connected to. You understand how women interact with brands online. You know what makes people save, share, comment, subscribe, and ultimately buy. Most importantly, you can take dozens of moving pieces and organize them into one cohesive marketing engine. What You'll Own You'll become the person responsible for building Sunshine & Chaos' marketing department from the ground up. That includes: Brand Direction Help evolve our voice, messaging, and identity Maintain consistency across every platform Protect and strengthen the overall brand Marketing Strategy Build quarterly marketing plans Plan product launches Create seasonal campaigns Identify growth opportunities Develop promotional strategies Content Planning Create content calendars Develop campaign ideas Write creative briefs Plan photoshoots and video concepts Coordinate launches Influencer Direction One of our new owners and brand partners has an audience of over 100,000 followers. You'll help guide content direction, campaign planning, launch strategy, and overall messaging while ensuring content always feels authentic rather than overly promotional. Social Media Lead our strategy across platforms including Instagram, TikTok, Facebook, Pinterest, and emerging channels. We're looking for someone who understands how each platform should work together rather than treating every platform the same. Email Marketing Build our email marketing from the ground up. Automations. Welcome flows. Launch campaigns. Abandoned cart. Customer retention. Community engagement. Paid Marketing Help develop paid advertising strategies that complement our organic content rather than replace it. Marketing Operations Track KPIs. Review analytics. Identify what is and isn't working. Keep campaigns moving. Coordinate with designers and content creators. Turn ideas into execution. What Makes This Different This is not a corporate marketing position. This is not a social media coordinator role. This is not a job where someone hands you tasks every morning. You'll help build the marketing department. You'll help shape the future of the brand. You'll have meaningful influence over where Sunshine & Chaos goes next. We're a very small, collaborative company where ideas can come from anyone. We value people who bring thoughtful opinions, challenge assumptions, and enjoy building alongside others. You'll work closely with the owners, our influencer partner, designers, and creative contributors to turn ideas into coordinated campaigns that feel authentic and intentional. Current Challenges We're intentionally looking for someone excited by building. Right now we have: Very little content in the pipeline No consistent content calendar No launch planning process No email marketing system No real advertising strategy Limited KPI tracking An inconsistent brand voice across channels A website that needs stronger conversion and storytelling If reading that list excites you more than it scares you, we'll probably get along. The Opportunity Our goal isn't simply to sell more shirts. We're building a lifestyle brand where women feel understood. A brand they share with friends. A brand they wear because it reflects who they are. Within the next five years we want Sunshine & Chaos to become a nationally recognized lifestyle brand powered by a vibrant community of customers, creators, and influencers. We envision hundreds of thousands of engaged followers, authentic user-generated content from real women and moms, meaningful influencer collaborations, and a marketing engine that consistently brings new people into the community. Our goal is to grow into a business generating $1 million or more in annual revenue while staying true to the authenticity that got us here. We believe we're much closer than people realize. Compensation This role is compensated through profit sharing, not hourly wages. We're looking for someone who believes in building long-term value rather than simply billing hours. As the company grows, the opportunity for expanded responsibility—and potentially future ownership—may exist for the right person. This structure isn't for everyone, and that's okay. We're looking for someone excited by the opportunity to help build something meaningful from the inside. We'd Love to Meet Someone Who... Thinks strategically before executing Has exceptional taste in branding and aesthetics Loves fashion, lifestyle, and consumer brands Enjoys turning big ideas into organized plans Understands social media culture and emerging trends Can balance creativity with data and analytics Gets excited by building something from the ground up Wants to leave a lasting mark on a growing company To Apply Tell us: Why this opportunity excites you. A brand you've helped grow and the impact you made. What you believe Sunshine & Chaos is doing well—and where you think we have the biggest opportunity. Links to campaigns, brands, or projects you've led. We're not just hiring for experience. We're looking for someone who sees what Sunshine & Chaos can become and wants to help build it with us.