Brand Narrative and Content Strategist

Crave Ventures is seeking a creative storyteller who can help emerging brands uncover what makes them unique and translate that into a compelling narrative, content, campaigns, and consumer experiences. This role blends strategic thinking with hands-on content creation. You'll work across multiple brands to develop messaging, shape brand narratives, write high-impact content, and support marketing campaigns from concept through execution. Key Responsibilities • Brand Messaging & Storytelling • Develop and maintain brand voice, tone, and messaging frameworks • Create brand narratives and campaign messaging platforms • Translate consumer insights into compelling messaging • Build messaging hierarchies, value propositions, and positioning statements Content Creation Write copy for: • Websites and landing pages • Social media content • Email marketing • SMS marketing • Paid media • Product launches • Sales materials • Retail presentations • Packaging and insert cards Campaign Development • Develop campaign concepts, taglines, messaging territories • Write video scripts, influencer briefs, and content hooks • Support launch campaigns across Organic, Paid, Influencer, PR, and Retail channels • Ensure messaging consistency across channels Cross-Functional Collaboration • Work with creative, video, designers, strategists, and brand engagement managers • Participate in strategy workshops and campaign planning • Support new business presentations and investor decks Qualifications Required • 3–5+ years of copywriting or content marketing experience • Strong portfolio across digital, social, and campaign work • Ability to adapt voice across multiple brands • Excellent storytelling and editing skills • Experience writing for consumer brands Preferred • CPG, food & beverage, lifestyle, or retail experience • Email/SMS lifecycle marketing experience creating email and SMS flows, developing sequences and optimizing the customer journey • Familiarity with social media best practices • Experience working in an agency environment • Canva, Adobe, or AI tool experience