Brand Positioning & Content Strategy for a Local Coffee Shop

About the Business Morning Brew Café is a small independent coffee shop that has recently opened and wants to build a stronger presence on Instagram and attract more local customers. The owner has already created social media accounts but isn’t sure how to position the brand or what type of content would encourage people to visit the café. ⸻ Project Goal Create a simple brand positioning and content strategy that gives the café a consistent identity and provides a clear direction for future marketing. ⸻ Deliverables 1. Brand Positioning Brand personality Unique selling proposition Brand message 2. Target Audience Primary audience Customer motivations Why they would choose this café 3. Competitor Review Review 3 local competitors and identify opportunities to stand out. 4. Content Strategy Create 4 content pillars and suggest 15 post ideas. 5. Recommendations Provide practical recommendations for improving the Instagram profile and increasing local engagement.