Brand Strategist / Brand Bible Consultant for IGGELY – Premium Children’s Brand, DACH Launch

We are looking for an experienced brand strategist or brand bible consultant for IGGELY, a confidential premium children’s brand planned for launch in the European market. The initial commercial focus is Germany, Austria and Switzerland. If the launch performs well, later expansion may include France, Belgium, Luxembourg, Italy, Spain and selected additional EU markets. IGGELY is an early-stage, character-based children’s brand with a physical product, storytelling elements and a strong parent-facing value proposition. The detailed product concept, character names, visual direction, content model and story-world elements are confidential and will be disclosed only after initial screening. An NDA may be required before sharing detailed materials. We already have a product concept and visual direction. We are not looking for someone to invent the idea from zero. We need a senior specialist who can challenge the assumptions, help structure the brand foundation, create or refine the brand bible and advise on the best launch logic for DACH markets. Commercial direction: The preferred commercial route is an own-online-store-first strategy. Selected marketplaces may be considered as supporting channels, but this is not intended to be a marketplace-first launch. What we are looking for: • Brand strategy for a premium children’s / family product • Brand bible / IP bible / character-world structure • DACH positioning and parent-facing communication logic • Review of the launch hypothesis and commercial assumptions • Advice on how to structure content, brand storytelling and product communication • Own-store-first go-to-market thinking • Strategic sparring, not generic marketing execution The exact scope and paid deliverables should be discussed during the first introductory call. If there is a mutual fit, we may start with a paid discovery milestone to define the scope before moving into a larger strategy project. Mandatory requirements: Please apply only if you have: • Proven experience with children’s products, toys, family products, children’s media, storytelling brands or parent-targeted consumer brands • Experience with brand bible, IP bible, character bible, brand platform or content-driven brand strategy • Verifiable references, portfolio examples or case studies • Excellent German writing skills at native or near-native level • Fluent English for business communication • Strong understanding of Germany, Austria and Switzerland as consumer markets • Ability to challenge assumptions and give a qualified strategic opinion Strong advantage: • Experience with premium children’s brands • Experience with character-based brands or children’s IP • Experience with direct-to-consumer online stores • Experience with content monetisation or subscription logic • Experience with influencer marketing for parent audiences • Experience with European market expansion Not a fit: • Generic social media managers • Pure performance marketers without brand strategy experience • Pure marketplace consultants • Agencies sending standard templates • Applicants without relevant children’s / family / parent-targeted brand experience Please answer briefly: 1. Which relevant children’s, family, toy, children’s media or parent-targeted brands have you worked with? 2. Have you created or contributed to a brand bible, IP bible, character bible or content-driven brand strategy? 3. Which DACH market do you know best: Germany, Austria or Switzerland? 4. What is your level of German and English? 5. Are you an individual consultant, part of an agency or subcontracting work to others? Budget: Fixed-price preferred. Please suggest your approach, estimated timeline and whether you recommend starting with a paid discovery milestone. Confidentiality: Only the IGGELY brand name may be discussed publicly at this stage. Product details, character names, content model, visual concepts and story-world elements are confidential and will be shared only after initial screening.