Brand Strategist / Personal Branding Consultant for Premium Aesthetic Medical Brand

We are A&F Doctors, a growing premium aesthetic medical brand based in Munich, Germany. The brand is led by two twin doctors specializing in minimally invasive aesthetic treatments. Before we redesign our visual identity, we need a clear strategic foundation. We are looking for a German-speaking Brand Strategist / Personal Branding Consultant who can help us define our positioning, brand architecture, verbal identity and personal branding direction. This is not a logo or design project. This is a strategic brand foundation project. What we need: We need someone who can help us clarify: What A&F Doctors should stand for as a premium medical aesthetic brand How the clinic brand and the two doctor personal brands should work together How to position us in the German-speaking premium aesthetic market How to define our tone of voice for patients, social media, website and practice communication How to make our twin-doctor positioning strong without making it gimmicky How to create a clear strategic briefing for a Senior Brand Designer / Art Director afterward Deliverables: Brand audit of our current presence Clear positioning statement Brand architecture: A&F Doctors vs. Dr. Arwin / Dr. Farnam Target audience definition Brand values and brand personality Tone of voice / verbal identity guidelines in German Messaging pillars for website, social media and patient communication Personal branding direction for both doctors Strategic design briefing for the visual identity phase Clear recommendations for next steps before launching our new practice location Requirements: Strong experience in brand strategy and personal branding Native or fluent German is required Experience with premium, luxury, healthcare, medical, beauty or founder-led brands is a strong plus Ability to think strategically, not just aesthetically Understanding of German-speaking audiences Ability to give direct, honest strategic feedback Experience creating brand strategy documents, positioning frameworks or verbal identity guidelines What we do NOT need: A logo designer A social media manager A generic marketing consultant Someone who only gives motivational personal branding advice To apply, please answer: Show 2–3 examples of brand strategy or personal branding projects you have worked on. Have you worked with premium, medical, beauty, healthcare or founder-led brands before? How would you approach the strategy for a twin-doctor aesthetic medical brand in Germany? Are you fluent in German? What would your process and timeline look like for a focused brand strategy project? Project type: Fixed project or short consulting sprint Timeline: Ideally 2–4 weeks Goal: At the end of this project, we want a clear strategic foundation that a Senior Brand Designer / Art Director can use to build the full visual identity.