Brand Strategy, Positioning & Website Content Consultant (AI + Blockchain Infrastructure Startup)

We are building an AI + Blockchain infrastructure platform that provides SDKs, APIs, and developer tools for creating AI agents, DeFi utilities, autonomous workflows, and other AI-native Web3 applications. Our platform serves as a foundational infrastructure layer for developers, startups, and enterprises building next-generation applications. We are looking for an experienced branding, positioning, and communication consultant who can help define not only our brand identity and messaging, but also how we communicate and promote the company to developers, partners, investors, and the broader ecosystem. This role is both strategic and narrative-driven, with a strong focus on clarity, credibility, and market visibility. Scope of Work: Develop overall brand positioning and unique value proposition Define mission, vision, and core values aligned with AI + blockchain infrastructure Create a clear brand voice, tone, and messaging framework Design a developer-first narrative that simplifies complex AI and blockchain concepts Develop website messaging, structure, and content strategy Create promotion-ready messaging for ecosystem outreach, partnerships, and community adoption Support the creation of external-facing narratives for: product launches ecosystem announcements partnership communications developer adoption messaging Create 10–20 slogan/tagline options aligned with brand positioning Help ensure consistent storytelling across website, pitch decks, and marketing materials Deliverables: Brand strategy and positioning document Core messaging framework and narrative guide Mission, vision, and values Website content structure and copy direction Tagline and slogan recommendations Elevator pitch and company narrative Ecosystem communication and promotion messaging framework Optional: sample launch or announcement messaging templates Ideal Candidate: Experience in AI, Web3, blockchain, SaaS, developer tools, APIs, SDKs, or infrastructure platforms Strong background in branding, positioning, storytelling, and copywriting Experience working with early-stage or high-growth tech startups Ability to translate complex technical systems into simple, compelling narratives Understanding of developer ecosystems, GTM strategies, and protocol-level positioning Portfolio of startup branding or technical product storytelling work To Apply: Please share: Relevant branding or positioning projects and portfolio Experience with AI, Web3, SaaS, or developer-first platforms Your approach to brand strategy and messaging development Estimated timeline and budget