Brand and Marketing Manager

Brand & Marketing Manager Location: Port Aransas, TX (Hybrid or Remote for the right candidate) About Us BL Homes is a luxury custom home builder and developer specializing in thoughtfully designed coastal homes and communities along the Texas coast. We’re looking for a creative, organized, self-motivated marketer who can help elevate our brand and tell the story behind every project we build. This is much more than a social media position. We’re looking for someone who can own our digital presence and become an important part of our team for years to come. What You’ll Do • Manage Instagram, Facebook, and other social media platforms • Plan and create engaging content calendars • Photograph and film homes, construction progress, and events • Edit short-form videos and Reels • Keep our website updated with new homes, communities, blogs, and photos • Design graphics for social media, print, email, and events • Coordinate professional photography and videography • Write captions, newsletters, blog posts, and marketing copy • Help improve our website’s SEO and Google search presence • Manage Google Business Profile • Track marketing performance and suggest new ideas for growth • Stay current on AI tools and new marketing trends to keep our brand ahead of the curve We’re Looking For Someone Who… • Has an excellent eye for design and aesthetics • Is a strong writer and storyteller • Can take initiative without needing constant direction • Is highly organized and detail-oriented • Has experience with social media strategy—not just posting content • Is comfortable learning and using AI tools • Can balance creativity with professionalism • Loves beautiful homes, architecture, interior design, or real estate Preferred Skills • Canva • Adobe Creative Suite (Photoshop, Illustrator, Lightroom, Premiere Pro) • WordPress, Squarespace, or Webflow • Meta Business Suite • Google Analytics • SEO knowledge • Drone photography experience (a plus) • Basic photography and videography skills What Success Looks Like • Our social media consistently tells the story of who we are. • Our website always reflects our latest projects. • Every home and community launch feels polished and exciting. • Our brand becomes instantly recognizable throughout the Coastal Bend. Compensation Competitive salary based on experience, plus opportunities for bonuses and professional growth. To apply, please send: • Resume • Portfolio or examples of work • Links to social media accounts you’ve managed • A short note telling us why you’d be a great fit for BL Homes.