Brand and growth lead fintech start up

Job Title: Brand & Growth Lead (Fintech Startup) Location: Remote Type: Full-Time / Long-Term About Us Yodo Pay is a next-generation fintech platform being built for modern users, combining payments, social experiences, and financial tools into a single ecosystem. Our long-term vision extends beyond payments. We are building infrastructure, community, and financial products that serve users and businesses across multiple markets. We are looking for a Brand & Growth Lead who can help define how Yodo Pay is perceived, acquired, and adopted. This is not a social media management role. This is a leadership role focused on brand, growth, user acquisition, community, and go-to-market execution. Responsibilities Brand Strategy * Develop and maintain Yodo Pay’s brand identity and positioning. * Define messaging, tone of voice, and communication strategy. * Ensure consistency across all channels and campaigns. Growth & User Acquisition * Design and execute growth initiatives. * Develop referral and ambassador programs. * Identify and test acquisition channels. * Create growth experiments and measure results. Community & Engagement * Build and nurture early user communities. * Develop campus, creator, and ambassador programs. * Gather user feedback and convert insights into growth opportunities. Launch & Marketing * Plan and execute product launches. * Work closely with designers, developers, and leadership. * Coordinate marketing campaigns and partnerships. Analytics & Reporting * Track growth metrics and KPIs. * Present weekly growth reports and recommendations. * Use data to drive decision-making. Requirements * Proven experience growing a fintech, consumer app, SaaS platform, marketplace, or technology product. * Strong understanding of user acquisition and retention. * Experience building communities and referral programs. * Excellent communication and storytelling skills. * Ability to think strategically while executing tactically. * Experience working with startups or early-stage companies. Nice to Have * Experience in fintech. * Experience building products for Gen Z users. * Experience launching products in emerging markets. * Experience with influencer or creator-led growth. Success Metrics Within the first 90 days: * Establish Yodo Pay’s brand positioning. * Develop a go-to-market strategy. * Launch initial growth campaigns. * Build a measurable acquisition pipeline. * Create a growth dashboard and reporting structure.