Brand copywriter needed -- messaging, positioning, and landing page copy for handmade goods brand
Worldwide
I'm launching a small online brand selling handmade craft products and I need a copywriter who can think strategically -- someone who can help me figure out what to say before they help me say it. Right now I have a brand name and a product, but I haven't defined who my customer is, what makes my brand different, or how to talk about what I sell in a way that actually connects with people. I need someone to work through that with me and then put it into words. What I need delivered: A clear customer persona (who she is, what she values, why she buys) Brand positioning statement (what we are, who we're for, why we're different) A brand voice and tone guide I can use consistently across everything A tagline or two I can test Landing page copy: headline, subheadline, supporting body copy, and a call to action I'm a first-time brand builder so I'll appreciate a writer who can explain their thinking -- not just hand over a document. I want to understand the reasoning behind the copy choices so I can maintain the voice myself going forward. Please include examples of brand messaging or landing page copy you've written for small product brands, and tell me how you approach learning a brand from scratch -- specifically how you'd get inside my customer's head without prior experience in my category.
$300.00
Fixed-price- IntermediateExperience Level
- Remote Job
- Ongoing projectProject Type
Skills and Expertise
Activity on this job
- Proposals:15 to 20
- Last viewed by client:4 weeks ago
- Hires:1
- Interviewing:0
- Invites sent:0
- Unanswered invites:0
About the client
- USAArlington7:47 PM
- $100 total spent1 hire, 0 active
- Art & DesignIndividual client
Explore similar jobs on Upwork
How it works
Create your free profileHighlight your skills and experience, show your portfolio, and set your ideal pay rate.
Work the way you wantApply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
Get paid securelyFrom contract to payment, we help you work safely and get paid securely.
About Upwork
- 4.9/5(Average rating of clients by professionals)
- G2 2021#1 freelance platform
- 49,000+Signed contract every week
- $2.3BFreelancers earned on Upwork in 2020
Find the best freelance jobs
Growing your career is as easy as creating a free profile and finding work like this that fits your skills.
Trusted by