Brand copywriter needed -- messaging, positioning, and landing page copy for handmade goods brand

Posted 2 months ago

Worldwide

Summary

I'm launching a small online brand selling handmade craft products and I need a copywriter who can think strategically -- someone who can help me figure out what to say before they help me say it. Right now I have a brand name and a product, but I haven't defined who my customer is, what makes my brand different, or how to talk about what I sell in a way that actually connects with people. I need someone to work through that with me and then put it into words. What I need delivered: A clear customer persona (who she is, what she values, why she buys) Brand positioning statement (what we are, who we're for, why we're different) A brand voice and tone guide I can use consistently across everything A tagline or two I can test Landing page copy: headline, subheadline, supporting body copy, and a call to action I'm a first-time brand builder so I'll appreciate a writer who can explain their thinking -- not just hand over a document. I want to understand the reasoning behind the copy choices so I can maintain the voice myself going forward. Please include examples of brand messaging or landing page copy you've written for small product brands, and tell me how you approach learning a brand from scratch -- specifically how you'd get inside my customer's head without prior experience in my category.

  • $300.00

    Fixed-price
  • Intermediate
    Experience Level
  • Remote Job
  • Ongoing project
    Project Type
Skills and Expertise
Mandatory skills
Copywriting
brand messaging
Activity on this job
  • Proposals:15 to 20
  • Last viewed by client:4 weeks ago
  • Hires:
    1
  • Interviewing:
    0
  • Invites sent:
    0
  • Unanswered invites:
    0
About the client
Member since May 17, 2026
  • USA
    Arlington7:47 PM
  • $100 total spent
    1 hire, 0 active
  • Art & Design
    Individual client

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