Branded Communication Materials & Template Design

This is a great project because it helps extend the new Dow Credit Union brand beyond advertising into the everyday materials employees and stakeholders interact with most. I've modeled the structure and tone after your existing creative brief while shifting the focus to branded collateral and communication tools. Creative Brief PROJECT: Branded Communication Materials & Template Design Background & Context As Dow Credit Union continues implementing its updated brand standards, we have an opportunity to further enhance how our brand appears across everyday communication materials. While significant progress has been made evolving our advertising and visual identity to feel more vibrant, energetic, and emotionally engaging, many of our foundational business materials still require alignment with the new brand direction. These materials serve as important touchpoints for employees, members, business partners, and community stakeholders. Consistency across these applications will help reinforce our brand personality while ensuring every interaction reflects the modern, confident, and welcoming experience we strive to deliver. Brand Evolution Recent brand updates include: * Introduction of vibrant accent colors * Expanded use of the tagline**"Feel the Wow at Dow Credit Union"** * Consistent messaging centered around delivering a simple, secure, and wow experience * A more energetic, optimistic, and emotionally engaging visual approach * Increased emphasis on modern design, visual flexibility, and member connection This project is intended to apply these updated brand elements across key business communication assets that are used daily throughout the organization. Project Objective Create a suite of professionally designed communication templates and branded materials that align with Dow Credit Union's evolving visual identity while maintaining credibility, usability, and consistency. We are seeking multiple creative directions that demonstrate how our updated brand standards can be translated into practical business applications that: * Feel modern, polished, and professional * Clearly reflect the updated Dow Credit Union brand * Utilize the expanded color palette, gradients, patterns, and visual elements where appropriate * Create a cohesive experience across all materials * Balance functionality with visual impact * Reinforce brand recognition internally and externally *** Project Scope & Deliverables We are requesting the development of the following branded materials: Business Cards Develop: * Three (3) distinct design concepts * Front and back layouts for each concept Considerations: * Employee contact information hierarchy * Brand visibility and recognition * Professional presentation * Appropriate use of updated colors, patterns, and graphic elements Letterhead (Digital & Printed) Develop: * Three (3) distinct design concepts Considerations: * Digital and print usability * Professional appearance * Readability and usability for everyday business correspondence * Consistent brand representation PowerPoint Presentation Template Develop: A flexible presentation system that includes: * Three (3) title slide variations * Section divider slides * Content slides with large headline and bullet layouts * Content slides with text and imagery * Content slides featuring multiple images * End / closing slide * Additional page variations that support common presentation needs The template should provide employees with flexibility while maintaining consistent branding and professional presentation standards. Email Signature Develop: * Three (3) distinct design concepts Considerations: * Incorporation of additional brand color * Integration of the**"Feel the Wow"** logo * Mobile responsiveness and readability * Consistent appearance across major email platforms *** Final Deliverable & Usage At the conclusion of this project, our goal is to select preferred concepts for each deliverable and establish a consistent branded system that can be utilized organization-wide. The selected designs should: * Work cohesively together as a unified collection * Clearly reflect Dow Credit Union's updated visual identity * Be practical for everyday employee use * Create a consistent experience across digital and printed communications * Support future growth and ongoing brand implementation efforts The intent is not necessarily to choose a single design direction across all assets, but rather to identify the strongest concepts that collectively support the brand and provide flexibility where appropriate. *** Target Audience Primary Users * Dow Credit Union employees * Leadership teams * Business development staff * Community relations representatives External Audiences Materials may be viewed by: * Current members * Prospective members * Community partners * Business partners * Vendors * Community organizations Dow Credit Union's name, logo, and brand presence should remain prominent to ensure familiarity and trust while presenting a fresh and contemporary image. *** Tone & Personality Creative directions should express: * Professionalism * Vibrancy * Confidence * Approachability * Energy * Modernity * Trustworthiness Designs should feel distinctly Dow Credit Union while embracing the more colorful and engaging direction established through recent brand updates. *** What Will Be Provided * Updated brand standards * Logo files and brand assets * Brand color palette * Existing examples of current materials * "Feel the Wow" logo assets * Any additional guidance regarding usage requirements or technical specifications *** Creative Budget Total Budget: $1,800 Includes: * Development of initial concepts for all requested deliverables * One (1) round of revisions/edits, if needed * Delivery of editable source files If concepts are close to final, Dow Credit Union may complete minor finishing adjustments internally. Any additional revisions or expanded scope can be discussed separately following completion of this phase. *** Timeline Desired timeline: Approximately 2-3 weeks from project kickoff. Please advise if any timeline concerns arise based on scope or workload. *** Success Looks Like By the end of this project, we should have: * A cohesive collection of branded communication materials * Multiple creative directions to evaluate and select from * Business tools that fully align with our updated brand standards * Increased consistency across employee-facing and external-facing communications * Stronger day-to-day visibility of the Dow Credit Union brand * Communication materials that help employees and stakeholders truly "Feel the Wow at Dow Credit Union"