Branding Pack for New Brand (Research, HR, Accreditation)

Pay/rate can be negotiated depending on the strength of your portfolio and similar work. About Us Pipeline Intelligence is an independent research and intelligence organisation focused on understanding the quality and effectiveness of graduate, apprenticeship and early careers programmes. We help employers move beyond assumptions and internal surveys by combining organisational evidence, participant feedback and independent review to understand how programmes are genuinely experienced. Our flagship product is Thrive, an independent assessment and accreditation for early talent programmes. In the long term, Pipeline Intelligence will evolve into a broader intelligence, benchmarking and research platform for employers, universities and policymakers. The brand therefore needs to feel larger than an accreditation business. pipelineintel.co.uk The Task We are looking for a designer to create our visual identity. The brand should feel premium, modern and credible, sitting somewhere between a research institute, intelligence firm and professional services business. It should appeal to HR, Talent, Early Careers and senior business leaders. The Deliverables - Primary logo - Secondary logo variations - Logomark/icon - Colour palette - Typography recommendations - Brand pattern or graphic device that can be used across reports, presentations and marketing materials - Thrive accreditation badge system (4 levels) Visual direction: - Modern and premium - Distinctive but professional - Intelligence and insight-led rather than corporate or recruitment-focused - Suitable for both digital and report/publication use - Strong enough to sit alongside established accreditation and employer recognition schemes Inspiration: Legora (clean, premium, confident) Research and intelligence organisations Modern B2B technology brands Signal, pattern, insight and data-inspired visual systems We are particularly interested in: - Strong, recognisable logomarks - Geometric or radial patterns - Premium gradients (currently exploring green tones) - Accreditation badges with a high-end feel For the accreditation badges, we like the premium and collectible nature of Pinterest Academy certifications, particularly the dimensional and holographic treatment, but would like something unique to our own brand. We are looking for a long-term design partner as the brand develops.