Business Development & B2B Sales Representative for a Design Agency — Bosnia & Herzegovina / Croatia

# Business Development & B2B Sales Representative for a Design Agency — Bosnia & Herzegovina / Croatia We are a small design agency with an established portfolio, existing clients, and experience across a wide range of creative and digital services. We are now looking to grow our presence in Bosnia and Herzegovina and Croatia by building relationships with a select number of serious, long-term clients. We are looking for a proactive Business Development & B2B Sales Representative who can help turn our sales strategy into consistent, practical action. ## The role This is primarily an execution-focused role. At the beginning of our collaboration, I will be closely involved in every part of the process, including: * Defining the sales strategy * Selecting target industries and companies * Developing outreach angles and messaging * Reviewing potential clients * Preparing presentations and sales materials * Participating in meetings and helping close projects Your main responsibility will be to execute the agreed strategy consistently. This includes researching potential clients, finding the right decision-makers, initiating contact, following up, learning about their needs, and arranging qualified meetings. Your ideas, experience, and feedback will always be welcome. However, you will not be expected to build the entire sales strategy alone. ## What you will do Depending on the agreed approach and target market, your responsibilities may include: * Researching the market in Bosnia and Herzegovina and/or Croatia * Building targeted lists of relevant potential clients * Identifying owners, marketing managers, directors, and other decision-makers * Researching each company before making contact * Reaching out through email, LinkedIn, phone, personal introductions, or other appropriate channels * Introducing our agency and explaining how our services could support the client * Starting conversations about the client’s current needs, challenges, and upcoming projects * Following up with potential clients in a professional and persistent way * Qualifying opportunities and arranging relevant meetings * Attending meetings online or in person when appropriate * Keeping clear records of contacts, conversations, responses, and next steps * Sharing market feedback and suggesting improvements to our outreach and sales process * Testing different industries, messages, and acquisition channels with us The goal is not to send hundreds of generic messages. We want a focused and personalized approach that can help us develop a smaller number of valuable, long-term client relationships. ## About the agency We provide integrated design and digital services, including: * Branding and graphic design * Social media design * Print and promotional materials * UX/UI design * Website design and development * Video and other creative content We already have an extensive portfolio and a variety of materials that can be used during outreach. Together, we will select and adapt the most relevant work and presentation materials according to the agreed strategy and each target market. Potential industries may include: * IT, B2B, and SaaS * Healthcare and private clinics * Wellness * Hotels, tourism, and hospitality * Corporate companies * Real estate, interiors, and home-related businesses * Cultural organizations and museums We do not expect to target all these industries at once. We will select the most promising segments based on our portfolio, your experience, location, and market knowledge. ## Who we are looking for The ideal candidate: * Has experience in B2B sales, business development, lead generation, account management, or a related role * Is proactive, reliable, organized, and comfortable taking initiative * Communicates professionally and naturally * Can research companies and identify the right people to contact * Understands the importance of personalized outreach * Is comfortable with email, LinkedIn, phone calls, and follow-ups * Can work independently once the strategy and priorities are agreed * Is willing to provide honest feedback from the market * Speaks Bosnian/Croatian/Serbian fluently * Understands the local business culture in Bosnia and Herzegovina or Croatia Existing contacts or experience in IT, healthcare, wellness, hospitality, or another relevant industry would be a strong advantage, but it is not required. Experience selling design, marketing, digital, or other professional services is also a plus. ## Location You should ideally be based in Bosnia and Herzegovina or Croatia and have a good understanding of your local market. Being based in Sarajevo is an advantage for candidates focused on the Sarajevo market, but it is not required. Candidates from other cities and regions are welcome, particularly if they have strong local knowledge or relevant business connections. We may work with one person across both markets or with multiple people who each focus on a specific city, region, or industry. ## Compensation The exact terms will be agreed with the selected candidate. The expected compensation model consists of: * A smaller fixed hourly component to cover the agreed work and time invested * Performance-based commission for clients successfully acquired through your efforts The commission structure will be defined clearly before the collaboration begins, including how leads, closed projects, and collected revenue are attributed. We are open to discussing a structure that is fair, motivating, and proportionate to the results achieved. ## Initial collaboration We would prefer to start with a paid trial period and a focused market test. During this period, we may: * Select one market, city, or industry * Build an initial list of approximately 50 carefully selected companies * Develop a personalized outreach approach * Contact and follow up with relevant decision-makers * Measure the quality of responses and meetings * Refine the process based on actual market feedback If the collaboration works well, we are interested in developing it into an ongoing, long-term relationship. ## How to apply Please include the following in your application: 1. A short introduction and your current location 2. Your relevant sales or business development experience 3. The industries and markets you know best 4. Whether you have experience selling creative, digital, marketing, or other professional services 5. Which outreach channels you are most comfortable using 6. An example of how you would approach a potential B2B client for a design agency 7. Your preferred hourly rate 8. Your availability per week 9. Whether you would be comfortable attending occasional in-person meetings in your area Please write your application personally. Generic or fully automated proposals will not be considered. We are looking for someone practical, consistent, and trustworthy who can help us turn a clear strategy into real conversations and valuable client relationships.