Business Growth Strategist/Hacker

Growth Strategist - Sprint-Based Contract Summer Health | Remote | $200/sprint ~About the Role~ We are looking for a sharp, data-driven Growth Strategist to join Summer Health on a sprint-based contract. You will work across two products - Product 1, a health-education SaaS for exam prep, and Product 2, a SaaS hiring platform - driving awareness, acquisition, and conversion for both. Each sprint has a fixed deliverable and a fixed fee of $200, with a maximum duration of one month. Sprints run back-to-back, and strong performance on each opens the next. This is a high-ownership role where results speak louder than activity. ~The Products~ Product 1: A health-education product. Product 2: B2B SaaS for ATS and hiring. ~Sprint Roadmap~ **Sprint 1 - Pre-launch (Product 1 priority)** 1. Execute a waitlist campaign across email and Instagram targeting high signups within 2-3 weeks 2. Write and schedule pre-launch content that builds urgency and drives signups 3. Audit Product 2's existing Google Ads account and identify quick wins 4. Set up and social brand voice Product 2's Instagram, Facebook, and X accounts ready for campaigns Ad spend for boosted posts and promotions is provided separately from the sprint fee. Deliverable: Waitlist signups before Product 1 launch and Product 2 social presence operational **Sprint 2 - Launch and Conversion (Product 1)** 1. Execute the Product 1 launch across email and social - convert waitlists to paying users 2. Run targeted campaigns to capture new visitors at launch 3. Launch Product 2's first paid and organic social campaigns 4. Begin keyword research and identify high-value search terms for both products. Deliverable: Product 1 paying user conversions and Product 2's first campaigns live with baseline metrics **Sprint 3 - Growth and Optimisation (Both)** 1. Analyse Sprint 2 data and optimise underperforming channels 2. Build a Product 1 referral or word-of-mouth loop among early users 3. Use hiring volume data to identify and target Product 2's highest-potential regions globally 4. Begin SEO groundwork for Product 2 - on-page optimisation and content strategy Deliverable: Improved CAC, conversion rates, and a regional targeting strategy for Product 2 **Sprint 4 - Scale (Both)** 1. Double down on the channels and audiences that performed in Sprint 3 2. Build and optimise email sequences for both products 3. Run CRO experiments on signup and conversion flows 4. Produce a growth report with recommendations for ongoing strategy beyond the sprint engagement Deliverable: Scaled campaigns, optimized funnels, and a handoff-ready growth playbook What We Are Looking For 1. 2-4 years in growth, performance marketing, or digital strategy 2. Proven experience running campaigns that moved real acquisition and conversion metrics 3. Strong command of Google Ads, Meta Ads, and organic social 4. Comfortable with email marketing, A/B testing, and funnel analysis 5. Data-driven - you form a hypothesis, run the test, read the numbers, and iterate 6. Excellent copywriting skills - you write to convert, not just to fill space 6. Familiarity with tools like Google Analytics, Search Console, Hotjar, or similar 7. Good eye for excellent static and motion visuals with experience with design and video creation tools. **Nice to Have** 1. Experience marketing a SaaS or digital health product 2. Understanding of the UK medical licensing landscape (PLAB, IMGs) 3. Knowledge of high-hiring-volume markets globally **What You Get** 1. $200 per sprint, paid on delivery 2. Sprint continuation is renewed on a monthly basis depending on performance. 3. Ad spend provided separately - you focus on strategy and execution, not funding promotion 4. Direct access to founders and fast decision-making 5. A chance to grow with both products long-term if results are strong.