CRO Expert Needed to Audit & Redesign Landing Page for Proven $450K Ecommerce Brand

I'm looking for an experienced Ecommerce CRO (Conversion Rate Optimization) expert to review and redesign a landing page for Smoods. Smoods is a mood-based sock brand that previously generated over $450,000 in revenue with a 3.6% conversion rate. Our best-selling product was an 11-pack bundle, which generated over $127,000 in sales. We are relaunching the brand using a simplified one-product direct-response strategy focused entirely on this flagship bundle. This is not a new product. The product has already been validated by the market. Our goal is to increase conversion rate, improve average order value, and maximize profitability while selling a single flagship product. Current product: https://smoods.com.au/products/11-pack-mood-socks-by-smoods Attached are two landing page concepts currently under consideration: • smoodslanding2 • smoodslanding4 I prefer the overall structure of smoodslanding2, but smoodslanding4 contains some improvements such as size selection, FAQ placement, and additional trust-building elements. I am looking for an experienced CRO expert to review both concepts and create the highest-converting version possible. WHAT I NEED 1. Landing Page Audit • Review existing landing page concepts • Identify weaknesses and opportunities • Explain what is helping conversions • Explain what is hurting conversions • Identify missing trust-building elements • Identify mobile conversion issues 2. Conversion Recommendations • Hero section improvements • Offer positioning • Product presentation • CTA optimization • Social proof placement • Customer review strategy • FAQ placement • Trust-building improvements • Mobile optimization • Checkout friction reduction 3. Wireframe / Mockup Create your ideal high-converting version of the landing page. This does NOT need to be developed. A simple Figma design, wireframe, or visual mockup is perfect. DELIVERABLES • Written CRO audit • Top conversion recommendations • New landing page wireframe/mockup • Explanation of why your version should convert better IMPORTANT This is a direct-response ecommerce project. We are intentionally moving away from a traditional Shopify storefront and toward a one-product direct-response funnel centered around our best-selling bundle. I am NOT looking for: • Logo design • Branding work • Graphic design only • Pretty website redesigns • Generic Shopify design I am looking for someone who understands: • Ecommerce conversion optimization • Direct response marketing • Meta/Facebook traffic • DTC brands • Shopify • Landing page psychology • Product page optimization Experience improving product pages or landing pages for brands doing $100k+ in annual ecommerce revenue is strongly preferred. WHEN APPLYING, PLEASE INCLUDE 1. Examples of ecommerce landing pages you have improved. 2. Your biggest conversion wins. 3. The first 3 things you typically look at when auditing a landing page. 4. If this were your business and you had to spend $10,000/month on Meta ads, what are the first 3 things you would change before launch? There may be an opportunity for a second project to build the final version in Replo after the audit is complete.