CRO & Landing Page Builder

Patriot Crew is one of the fastest-growing patriotic apparel brands in America. We build premium basics for men who love this country: flag on the sleeve, no loud graphics, no gimmicks. We sell direct-to-consumer through Shopify and Meta, on Amazon, and in retail through partners like Scheels. We're a lean, aggressive team that ships fast and keeps score. THE ROLE Right now, 100% of our paid traffic goes to our main collection page. That's the baseline you're going to beat. You'll own conversion rate optimization across our Shopify store and build a landing page testing machine: two new landing pages per week, each A/B tested against our collection page control. You'll form hypotheses, build pages, launch tests, read the data, kill losers fast, and scale winners. You will directly move revenue, and you'll see it in the numbers every week. WHAT YOU'LL DO • Build and launch 2 landing pages per week (offer pages, listicles, advertorials, product-focused LPs) matched to our ad angles and audiences • Run structured A/B tests vs. our main collection page and manage a continuous testing roadmap for the full site (PDPs, cart, checkout, navigation, offers) • Own the CRO calendar: hypothesis - build - test - readout - iterate • Partner with our growth lead on ad-to-page congruence so creative and landing experience tell one story • Analyze results in GA4, Triple Whale, and testing tools; report weekly on CVR, AOV, and NC-ROAS impact • Maintain page speed, mobile-first quality, and brand standards on everything you ship WHAT WE'RE LOOKING FOR • 2+ years in CRO, landing page design, or growth for a DTC ecommerce brand (apparel a plus) • Proven ability to build high-converting pages fast in Replo, Shogun, PageFly, or custom Shopify Liquid • Fluent in A/B testing methodology and tools (Intelligems, Shoplift, Convert, or similar) with real examples of tests you've run and what they did to revenue • Strong design instincts and copy sense; you can go from Figma to live page without hand-holding • Data-driven and honest with results: you kill your own losers • Fast, self-directed, and competitive; you want a scoreboard NICE TO HAVE • Experience with Meta paid traffic and understanding of ad-to-LP funnels • Basic HTML/CSS/Liquid skills • Experience testing offers, bundles, and pricing (we run BYOB and pack strategies) COMP & DETAILS • Competitive pay based on experience, plus performance incentives tied to test wins • Part-time, reporting to the Growth team • Remote TO APPLY Send your resume plus 3 landing pages you've built and the test results behind them. Pages without numbers don't count.