Cold Email Campaign Manager & Optimisation Specialist

We are looking for an experienced Cold Email Campaign Manager & Optimisation Specialist to take ownership of improving the performance of our outbound email campaigns. Our infrastructure is already in place: ✅ Lead generation is handled separately ✅ Email domains and inboxes are already set up ✅ Deliverability is managed ✅ Campaigns are already running Your focus is simple: Increase positive replies and generate more qualified booked meetings. We are not looking for someone who just knows how to use Instantly or send emails. We are looking for someone who understands why cold email campaigns succeed or fail and can improve results through better messaging, testing and optimisation. Responsibilities You will be responsible for: Campaign Optimisation Analyse campaign performance and identify improvement opportunities. Review reply data and implement changes. Improve email copy, messaging and positioning. Create and test new angles to increase positive responses. Optimise: Subject lines Opening hooks Offers Calls to action Follow-up sequences Personalisation Reply Management & Lead Qualification Monitor incoming email replies. Respond professionally to interested prospects. Ask qualifying questions where needed. Identify genuine opportunities. Move conversations forward towards booking a call. Escalate qualified prospects. Testing & Reporting Run structured A/B tests. Track what messaging works and what doesn't. Provide weekly recommendations including: Tests completed Results Learnings Next actions What We Are Looking For You should have proven experience with: ✅ B2B cold email campaigns ✅ Direct response copywriting ✅ Email campaign optimisation ✅ Writing high-converting outreach sequences ✅ A/B testing ✅ Personalisation strategies ✅ Understanding ICP (Ideal Customer Profile) ✅ Analysing campaign data and making decisions ✅ Managing replies and conversations Experience with the following is a bonus: AI agencies SaaS businesses Lead generation agencies B2B service businesses Instantly Smartlead Apollo Clay HubSpot This Role Is NOT For You If: ❌ You only know how to set up Instantly campaigns ❌ Your solution is always "buy more leads" ❌ You only focus on email deliverability ❌ You cannot explain why messaging gets ignored ❌ You have never improved an underperforming campaign Your success will be based on: Increase in positive reply rate Increase in qualified conversations Increase in booked meetings Improved campaign messaging Quality of testing and optimisation To Apply, Please Answer: Tell us about the best cold email campaign you have personally improved. Include: Industry Starting results What you changed Final results Share an example of a cold email sequence you have written or improved. A campaign has sent 3,000 emails with: 65% open rate 2.5% reply rate 0 positive replies 0 booked meetings What would you investigate and change over the next 14 days? What tools have you worked with? How do you handle a prospect replying: "Not interested." Working Arrangement This will start as a monthly contract with weekly check-ins. Initial workload: 10–15 hours per week If results are strong, there will be an opportunity to increase hours and take on more responsibility. Budget: $300–500/month depending on experience and proven results. Please do not apply unless you have hands-on experience improving cold email campaigns and generating positive replies.