Cold Email & Lead Generation Consultant – B2B Virtual Team Building

About the Company We are a U.S.-focused B2B virtual team-building company helping organizations engage remote and distributed teams through virtual team-building experiences and events. We currently generate business through outbound cold email and have an established outreach infrastructure. We are now looking for an experienced Cold Email & Lead Generation Consultant who can help us scale beyond our current audience and identify new opportunities for growth. What We Need Help With Our current bottleneck is audience and persona expansion. We have already tested and worked extensively with several traditional ICPs and are reaching a saturation point within some of our existing personas. Simply pulling more contacts from the same databases is not going to solve the problem. Current Challenge We have already done significant work around cold email infrastructure, deliverability, personas and campaign execution. Our biggest challenge now is: “Where do we find the next 80–100 qualified prospects/opportunities every month when our existing personas are becoming saturated?” We need someone who can solve that problem strategically rather than simply execute an existing playbook. Ideal Candidate You are a strong fit if you have: Proven experience with B2B cold email Strong B2B lead-generation experience Experience developing and expanding ICPs Experience discovering new personas and industries Strong understanding of U.S. B2B markets Hands-on experience with Smartlead or similar platforms Strong Apollo experience Experience with LinkedIn Sales Navigator and/or other lead-mining tools Understanding of cold-email deliverability Strong data-analysis and campaign-optimization skills Experience testing multiple ICPs and messaging angles Ability to independently research markets and come back with actionable recommendations Bonus Points Experience with: SaaS Employee engagement HR technology Remote-work products/services Corporate events Team-building B2B services Selling into HR, People Ops, Executive Assistants, Internal Communications, Workplace/Employee Experience or similar functions What We Expect From You We don't want someone who simply says: “Give me Apollo access and I'll generate a list.” We are looking for someone who can say: “Your current ICP is saturated. Here are 5 new segments worth testing, here's why they are relevant, here's the decision-maker in each segment, here's how we can find them, and here's the messaging angle I'd test.” You should be comfortable taking ownership of the research → ICP discovery → lead generation → campaign strategy → testing → optimization process. Initial Engagement The initial engagement will focus on: Auditing our existing ICP/persona strategy Identifying gaps and saturation points Researching new U.S. industries and personas Building and validating new ICP segments Creating targeted prospect lists Developing campaign strategies for the highest-potential segments Launching and testing campaigns through Smartlead Reviewing performance and continuously optimizing Establishing a repeatable process for generating 80–100+ qualified leads/opportunities per month If the engagement is successful, we are open to a long-term relationship and expanding the consultant's responsibilities. To Apply Please include: Examples of B2B cold-email campaigns you have worked on How you have previously expanded an ICP or discovered new personas What tools you use for lead generation and prospect research Your experience with Smartlead and Apollo An example of a difficult lead-generation problem you solved Briefly explain how you would approach finding new U.S. personas and industries for a virtual team-building company when traditional HR/EA audiences are becoming saturated. Please do not send a generic application. We are particularly interested in seeing how you think about ICP discovery and market expansion, not just your cold-email execution experience.