Cold Email Specialist / GTM Coach — Agency Setup & Launch

About the project I’m launching a B2B cold email lead generation agency and I’m looking for an experienced cold email specialist / GTM operator who can work with me hands-on to build the entire outbound system from scratch. I’m not just looking for someone to execute campaigns for me. I want someone who can coach me, explain the reasoning behind each setup, build the initial infrastructure and workflows, and create SOPs that I can continue using independently. The goal is to have a complete, documented system that is ready to launch and scale. What I need help with 1. Market, ICP & Offer Validation * Help determine and validate the best ICP(s) * Research TAM, market size, competition and demand * Identify high-potential niches/segments * Develop and validate a compelling offer * Define targeting criteria and qualification requirements * Establish a repeatable process for researching new markets 2. Email Infrastructure * Recommend reliable domain providers * Recommend reliable mailbox/email providers * Determine the appropriate number of domains and mailboxes * Set up domains and mailboxes correctly * Configure DNS records (SPF, DKIM, DMARC, MX, etc.) * Set up proper email authentication * Develop a mailbox/domain warm-up strategy * Establish sending limits and account rotation practices * Provide SOPs for maintaining email deliverability 3. Lead Generation & Data * Determine the best sources for prospect data * Build targeted lead lists * Define lead qualification criteria * Set up prospecting workflows * Clean and deduplicate lead data * Verify email addresses * Establish a repeatable lead sourcing and verification process * Create SOPs for list building and data quality 4. GTM / Clay Workflows Experience with Clay is a major plus. Ideally, you should be comfortable with: * Clay tables * Enrichment * Data waterfalls * AI personalization * Clay formulas * Claygent * Lead/company enrichment * Workflows and automations * Finding and combining data from multiple providers * Building scalable prospecting systems * Optimizing workflows to minimize unnecessary credit usage I’m currently learning Clay, so I’d like you to teach me the systems rather than simply build them without explanation. 5. Campaign Setup * Select the appropriate cold email sending platform * Configure campaigns * Create targeting and segmentation logic * Develop cold email messaging frameworks * Build follow-up sequences * Establish personalization processes * Set campaign-level sending rules * Set up tracking and reporting * Create a process for testing and optimizing campaigns 6. SOPs & Documentation This is extremely important. I want clear, practical SOPs covering the entire process, including: * ICP research * Offer validation * TAM/market validation * Domain purchasing * Mailbox setup * DNS configuration * Warm-up * Deliverability monitoring * Lead sourcing * Lead enrichment * Email verification * Clay workflows * AI personalization * Campaign creation * Copywriting * Launch procedures * Campaign monitoring * Reply management * Performance analysis * Troubleshooting * Scaling infrastructure The SOPs should be detailed enough that I can eventually train a team member to follow them. Ideal candidate You should have real hands-on experience building and managing B2B cold email systems, preferably for agencies or B2B companies. Strong candidates will have experience with tools such as: * Clay * Instantly * Smartlead * Apollo * LinkedIn Sales Navigator * Email verification platforms * Google Workspace / Microsoft 365 * Other relevant GTM and sales automation tools Clay/GTM engineering experience is a strong advantage, particularly enrichment, waterfalls, AI personalization and automated workflows. What I’m looking for I want someone who: * Has actually built cold email infrastructure at scale * Understands deliverability rather than simply sending emails * Can explain the “why” behind their recommendations * Is comfortable coaching and teaching * Can identify problems and recommend better systems * Understands GTM strategy, not just email sending * Can create organized and reusable SOPs * Is practical and focused on building a system that can generate results Please do not apply if your experience is primarily theoretical or limited to writing cold emails. Deliverables By the end of the project, I want: 1. A validated ICP and targeting strategy 2. A validated/structured offer 3. A documented email infrastructure setup 4. Recommended domain and mailbox providers 5. Properly configured sending infrastructure 6. A repeatable lead-generation and verification system 7. Clay workflows where appropriate 8. A complete cold email campaign setup 9. Campaign and follow-up frameworks 10. Deliverability and monitoring procedures 11. Detailed SOPs for the entire process 12. Training/coaching sessions so I understand how everything works How to apply Please include: 1. Your experience building cold email infrastructure 2. The largest/most complex outbound system you have personally built 3. Your experience with Clay and GTM workflows 4. Which tools you typically use and why 5. An example of an SOP or system you have created (if available) 6. Your hourly/project rate 7. How you would approach taking a brand-new agency from zero → validated ICP/offer → infrastructure → first campaign launch I’m looking for a long-term mentor/operator relationship if the initial project goes well.