E-Commerce SEO Specialist (Shopify) – Long-Term Contract

E-Commerce SEO Specialist (Shopify) – Long-Term Contract About Us Babaloo is a fast-growing baby products brand focused on innovative feeding solutions for modern families. We sell primarily through Shopify and are expanding rapidly across direct-to-consumer, wholesale, and marketplace channels. We're looking for an experienced E-Commerce SEO Specialist to help us build a long-term organic growth engine that increases qualified traffic, rankings, and revenue. What We're Looking For We need someone who understands how to grow a consumer product brand through SEO—not just generate traffic, but drive customers and sales. The ideal candidate has experience with Shopify, consumer products, and e-commerce SEO strategies that produce measurable business results. Responsibilities SEO Strategy & Planning Perform a complete SEO audit of our website Develop a long-term SEO roadmap Identify high-value keyword opportunities Analyze competitor SEO strategies Prioritize opportunities based on traffic and revenue potential On-Page SEO Optimize product pages Optimize collection pages Improve site architecture and internal linking Write and optimize meta titles and descriptions Improve content structure and keyword targeting Content Strategy Develop SEO-driven content plans Identify blog and educational content opportunities Create content briefs for writers Optimize existing content Help establish topical authority within baby feeding, infant development, breastfeeding transition, and related categories Technical SEO Conduct technical site audits Improve crawlability and indexing Resolve SEO issues within Shopify Optimize page speed and Core Web Vitals Manage redirects and site structure improvements Reporting & Analytics Track keyword rankings Monitor organic traffic growth Report on conversions and revenue from organic traffic Provide monthly performance reports and recommendations Preferred Experience 3+ years of SEO experience Strong Shopify SEO experience Experience with consumer product or DTC brands Familiarity with Google Search Console, GA4, Ahrefs, Semrush, or similar tools Understanding of technical SEO and site architecture Proven track record of increasing organic traffic and revenue To Apply Please include: Examples of Shopify stores you've helped grow through SEO. Specific SEO results you've achieved (traffic growth, rankings, revenue impact, etc.). Your approach to building SEO for a consumer product brand. The SEO tools you regularly use. Your hourly rate or preferred engagement structure. The word "Babaloo" in your application so we know you've read the posting. Success Metrics The right candidate will help us: Increase organic traffic Improve keyword rankings Grow non-branded search visibility Increase revenue from organic search Build a scalable, long-term customer acquisition channel We are looking for a long-term partner who can help make SEO a meaningful growth driver for our business.