Community & UGC Manager

Community & UGC Manager Neelo is looking for a proactive, highly organized Community & UGC Manager to own the day-to-day management of our social community while building and scaling our user-generated content (UGC) program. This role sits at the intersection of customer experience, creator partnerships, and social media. You'll be responsible for ensuring every comment, DM, and community interaction reflects the Neelo brand while sourcing authentic content from parents and creators that fuels both our organic social channels and paid advertising. If you're someone who genuinely enjoys engaging with online communities, has a great eye for content, and understands what makes parents stop scrolling, we'd love to meet you. What You'll Own Community Management → Manage comments and conversations across Instagram, Facebook, TikTok, and other social channels → Respond to questions, celebrate wins, and foster meaningful conversations with our community → Escalate customer support questions or sensitive conversations when needed → Maintain Neelo's brand voice across every interaction Social Listening → Monitor conversations about parenting, childhood development, and related topics → Identify trends, frequently asked questions, and community insights → Surface recurring feedback and opportunities to the marketing and product teams → Keep an eye on competitor activity and emerging conversations within the parenting space UGC Program Management → Source and recruit creators and real Neelo families to produce authentic content → Manage creator outreach and relationships from initial contact through content delivery → Coordinate content briefs, deadlines, approvals, and asset collection → Maintain an organized content library for the marketing team Influencer & Creator Vetting → Review inbound creator and influencer partnership requests → Evaluate creators based on audience quality, content style, engagement, and brand fit → Recommend partnership opportunities aligned with campaign objectives → Help negotiate deliverables and coordinate collaborations when appropriate Organic Social Operations → Own and maintain the organic social content calendar → Coordinate publishing schedules across platforms → Collaborate with the broader marketing team on launches, campaigns, and seasonal content → Ensure a healthy mix of educational, community, product, and UGC content What We're Looking For → Experience managing social media communities for a consumer brand → Strong understanding of Instagram, TikTok, Facebook, and emerging social platforms → Experience working with UGC creators and influencers → Excellent written communication skills with an empathetic, conversational tone → Highly organized with exceptional project management skills → Ability to juggle multiple creator relationships and deadlines simultaneously → Comfortable working independently and taking ownership of outcomes → Passion for creating positive online communities Bonus Points → Experience marketing to parents or families → Experience with creator management platforms → Familiarity with Later, Buffer, Sprout Social, or similar scheduling tools → Experience using Airtable, Notion, or ClickUp → Basic understanding of paid social creative and performance marketing What Success Looks Like Within your first 90 days, you'll have: → Built a consistent, engaging presence across Neelo's social channels → Established efficient systems for managing community conversations → Created a reliable pipeline of high-quality UGC creators and authentic customer content → Implemented an organized social content calendar that keeps organic channels running smoothly → Become the go-to owner for everything related to community engagement and creator management About Neelo Neelo helps parents raise capable, confident kids through real-world life skills and meaningful family experiences. We're building a brand that families genuinely love and community is at the heart of everything we do. If you're excited about helping parents, love building online communities, and enjoy working with creators to tell authentic stories, we'd love to hear from you.