Competitor SEO Strategy & Link Building Expert Needed to Improve Rankings

I'm looking for an SEO specialist to help improve rankings and organic growth for an established eCommerce website in the premium cigar industry. The main objective is to compete with two established competitors in the Cuban cigar market: SwissCubanCigars.com FinestCubanCigars.com I believe the biggest opportunity may be closing the authority and backlink gap, but I need someone who can analyze the competition, identify weaknesses, and create a strategy to increase organic visibility and rankings. I need help with: Competitor SEO analysis Backlink gap analysis High-quality authority building Link acquisition strategy Finding opportunities to outrank competitors Improving overall organic growth I'm open to different approaches, including outreach, digital PR, content improvements, SEO tools, and other strategies that make sense. I'm a full-stack developer, so technical SEO changes can be implemented quickly. I'm looking for someone who can bring strategy, execution, and experience competing in a highly competitive niche. Long-term opportunity available for someone who can deliver measurable results.