Complete Brand Identity Package for Retail & Ecommerce Gift Business

We are looking for an experienced brand identity designer to create a complete visual identity system for our retail and ecommerce gift business. We are preparing for a larger marketing push and need a professional, cohesive brand identity that works across our Shopify website, social media presence, print materials, packaging direction, and storefront signage. This is a fixed-price project, not hourly. Scope The project includes: * Logo design: primary and secondary versions * Color palette development for digital and print use * Typography guidelines * Iconography and supporting graphic elements * Logo usage rules: sizing, spacing, backgrounds, color usage, and misuse examples * Professional brand book / brand guidelines PDF * Print-ready business card design * Social media profile and banner graphics * Brand application mockups for packaging and storefront signage Full social media content templates and campaign graphics are not part of this phase. Those may be handled in a future brand expansion project. About the Brand: We are a retail and ecommerce gift business serving customers looking for thoughtful gifts for personal occasions, holidays, corporate gifting, and special moments. The identity should feel professional, trustworthy, warm, polished, memorable, and suitable for both online shopping and local retail. More business details, audience information, and current materials will be shared during the interview/discovery stage. Deliverables Final delivery should include: * Logo source files and exports: AI, EPS, SVG, PDF, PNG, JPG * Brand book PDF * Color codes: HEX, RGB, CMYK * Typography specifications and font licensing notes * Iconography/supporting graphic files * Print-ready business card files * Social profile and banner graphics * Packaging and storefront signage mockups * Organized final file package * Disclosure of any fonts, stock assets, templates, icons, or AI-generated elements used. Requirements Final work must be original and suitable for commercial use. Please do not use generic logo templates, copied concepts, unlicensed fonts, or undisclosed third-party assets. We are looking for a designer who can build a professional brand identity system, not just a nice logo presentation. Ideal Candidate You should have: * A strong portfolio in brand identity design * Experience with retail, ecommerce, gift, lifestyle, or consumer brands * Strong logo, typography, and layout skills * Experience creating professional brand books * Ability to design for both digital and print use * Clear communication and organized file handoff Proposal Instructions Please include: * Portfolio link * Examples of complete brand identity projects, including brand guidelines if available * Relevant retail/ecommerce or consumer brand experience * Recommended fixed price and milestone structure * Number of logo concepts and revision rounds included * Estimated timeline * Confirmation that commercial rights, font licensing, and third-party asset disclosure will be clearly handled