1:1 Consultation: US TikTok Shop Brand Strategist & Creative Director (Beauty/Personal Care)

Posted last month

Worldwide

Summary

[CRITICAL REQUIREMENT - PLEASE READ BEFORE APPLYING] We are NOT looking for general virtual assistants, store-setup freelancers, or technical agency accounts based outside the US. We strictly need a US-based TikTok Shop Creative Director, Brand Strategist, or Growth Expert who understands American consumer culture, viral visual hooks, and scaling strategies for the Beauty/Skincare category. ■ Overview We are a beauty-tech lab conducting market research for a potential launch in the US TikTok Shop market. We are preparing a niche personal care/body recovery solution. Before finalizing our strategy, we want to hire a seasoned US-based TikTok marketing strategist for a 1:1 private consulting session via Zoom or Google Meet (approximately 60 minutes). Please note: We will NOT be revealing our confidential brand name or product designs during this interview. This session will focus entirely on cultural fit, creative hooks, target demographics, and realistic operations on TikTok Shop US. ■ Key Topics We Wish to Consult on: 1. Cultural & Product Fit: Does a specialized niche product focused on "Post-Hair Removal Care / Shaving Recovery" have strong organic virality potential among US consumers? 2. Creative Visual Hooks: What specific video concepts, aesthetic styles, or psychological hooks (e.g., pain-point transformations, ASMR, subculture trends) are currently converting into actual sales in the US Beauty/Personal Care category? 3. Target Personas: Based on your campaign experience, which specific sub-demographics or viral trend-sensitive groups on US TikTok drive the highest conversion for niche skincare? 4. Realistic Operation Benchmarks: Cost expectations for high-converting UGC and optimal affiliate structure to motivate top creators. ■ Requirements - Must be based in the US (deep understanding of US internet culture and beauty trends is non-negotiable). - Proven track record as a Creative Director, Brand Strategist, or Media Buyer for successful TikTok Shop campaigns. - Excellent strategic communication skills. [TO APPLY] Please start your proposal by answering this question: "What is one specific video hook or trend that is highly successful in the US TikTok beauty community right now?" (Generic, automated, or agency-templated proposals without a direct answer will be immediately declined.)

  • Less than 30 hrs/week
    Hourly
  • < 1 month
    Duration
  • Expert
    Experience Level
  • $20.00

    -

    $40.00

    Hourly
  • Remote Job
  • One-time project
    Project Type
Skills and Expertise
Mandatory skills
TikTok Shop
TikTok Marketing
Activity on this job
  • Proposals:Less than 5
  • Last viewed by client:3 days ago
  • Hires:
    1
  • Interviewing:
    2
  • Invites sent:
    0
  • Unanswered invites:
    0
About the client
Member since Jun 18, 2026
  • KOR
    Seoul2:47 AM
  • $50 total spent
    2 hires, 1 active
  • 1 hour
  • Sales & Marketing
    Small company (2-9 people)

Explore similar jobs on Upwork

Plex Erp Techno-Functional ConsultantHourly‐ Posted 3 weeks ago
Enterprise Resource Planning
EDIFACT
ASC X12
Requirement Analysis
UML Diagram
Business Analysis

How it works

  • Post a job icon
    Create your free profile
    Highlight your skills and experience, show your portfolio, and set your ideal pay rate.
  • Talent comes to you icon
    Work the way you want
    Apply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
  • Payment simplified icon
    Get paid securely
    From contract to payment, we help you work safely and get paid securely.
Want to get started? Create a profile

About Upwork

  • Rating is 4.9 out of 5.
    4.9/5
    (Average rating of clients by professionals)
  • G2 2021
    #1 freelance platform
  • 49,000+
    Signed contract every week
  • $2.3B
    Freelancers earned on Upwork in 2020

Find the best freelance jobs

Growing your career is as easy as creating a free profile and finding work like this that fits your skills.

Trusted by

  • Microsoft Logo
  • Airbnb Logo
  • Bissell Logo
  • GoDaddy Logo